Sabah birdwatchers ink deal with World Pheasant Association

The Sabah Bird Watchers Association (SBWA) has formalised a strategic partnership with the World Pheasant Association (WPA) through a memorandum of understanding signed at the Global Bird Fair 2025 in Rutland, United Kingdom. The agreement paves the way for scientific collaboration, bird conservation programmes, and the hosting of international birding events in Sabah. The MoU…

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Matta Fair Sabah back due to strong demand

KOTA KINABALU/9 Dec: The Malaysian Association of Tour and Travel Agents (Matta) Fair Sabah is different from others because it emphasizes  more on promotions. Its Sabah and Labuan Chairman Lawrence Chin said the fair only allowed licensed agencies to participate and have always been a crowd puller for holiday packages. To further enhance visitors’ experience…

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Sabah nature-based tourism a draw for UK visitors

Malaysian High Commissioner to the UK, Datuk Zakri Jaafar, recommends Sabah focus on nature-based tourism for UK visitors, citing their strong preference for rural and unspoiled environments. Zakri conveyed this during a briefing at the Malaysian Embassy, urging the Sabah Tourism Board to actively promote its Rural Community Based Tourism to the UK market. The…

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Business events in Sabah draw growing regional interest

The Third International Business Events Forum – BE in SABAH 2026 recorded strong participation from domestic and international stakeholders, reflecting rising regional interest in business events platforms. Assistant Minister of Tourism, Culture and Environment Dr Andi Md Shamzureezal said the forum highlighted the expanding strategic role of Business Events (BEs) in facilitating regional engagement and…

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No stopping for tourism promotional activities in Sabah

KOTA KINABALU: The Sabah tourism promotional activities will be continued but with different approach despite the spread of COVID-19 pandemic, Tourism, Culture and Environment Minister Datuk Jafry Ariffin said. The unfolding of the pandemic has seen the promotional efforts being intensified through digital platforms to maintain awareness that Sabah is a tourist destination, he said….

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AirAsia delivers Same Day Credits

SEPANG, 25 June 2020 – AirAsia guests can now secure their credit with the airline easier and faster, with their credits now redeemed on the same day the request is made. The latest move is in line with the company’s value to be guest-obsessed and aims to reduce the stress and uncertainty of current times,…

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Sabah Park’s entrance fees up next year

All fees to Sabah Parks including climbing permit to Mt Kinabalu will be increased and more expensive starting Jan 1, 2023. Sabah Parks director Dr Maklarin Lakim in a statement said the increment of fees was announced by state Tourism, Culture and Environment Minister Datuk Jafry Ariffin. Among the tourist sites under the management of…

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