The Miss World Organisation and Kota Kinabalu City Hall share a common belief that heritage and nature must be cared for, protected and passed on responsibly.
Mayor Datuk Seri Dr Sabin Samitah said this shared responsibility was reflected in the gathering at the Atkinson Clock Tower, one of the city’s oldest surviving landmarks, built in 1905.
Speaking at the “Atkinson Clock Tower: A Timeless Commitment” programme themed Heritage and Environment Preservation with Miss World 2025, he said the tower has stood through generations as the city grew and changed around it.
The programme formed part of a week-long visit to Kota Kinabalu by Miss World 2025 Suchata Chuangsri and Miss World Malaysia 2025 Taanusitya Chetty, together with Miss World Malaysia and Singapore licence holder Sean Wong and Miss World Organisation chairman and chief executive officer Julia Morley, for the Beauty with a Purpose Tour.

Sabin said this was Julia’s third visit to the city and expressed appreciation for the continued relationship, noting that the global platform helps share Sabah’s story as a place that values history, sustainability and thoughtful progress.
He said the Miss World family planted trees last year as a symbol of hope and renewal, and this year’s activity continued the effort.
The trees will later grow at Tun Fuad Stephens Botanical Park, reflecting ongoing environmental care.
Sabin added that preserving heritage safeguards identity for future generations, while protecting the environment sustains life, creating harmony between past and future, and between people and place.
Suchata, Taanusitya and Sabin also took part in a tree-planting activity at the Atkinson Clock Tower.