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Hong Kong star to promote Sabah tourism for VM2026

Hong Kong personality Hugo Wong has been roped in to promote Sabah’s rural tourism in conjunction with the Visit Malaysia 2026 campaign and Visit Sabah 2027. This followed the signing of a Memorandum of Understanding (MoU), appointing him as corporate social responsibility strategic partner, with Malaysian Chinese Tourism Association (MCTA) Sabah chairman Vincent Sia at…

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690,000 Chinese tourists visited Sabah in 2025

In 2025, a total of 4.77 million Chinese tourists visited Malaysia, with about 690,000 travelling to Sabah, said Consul General of China in Kota Kinabalu, Zhu Xinglong. He said the increase stemmed from the mutual visa exemption agreement signed by China and Malaysia, allowing visa-free travel between the two countries. Currently, 716 flights operate weekly…

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SICC strengthens collaboration with government agencies

The Sabah International Convention Centre (SICC) has collaborated with federal and state agencies to support Malaysia’s agriculture and fisheries ecosystem during ramadan. Strategic partners include the Department of Agriculture Malaysia (DoA), Federal Agricultural Marketing Authority (FAMA), Fisheries Development Authority of Malaysia (LKIM), Malaysian Agricultural Research and Development Institute (MARDI), Farmers’ Organisation Authority (LPP), and Sabah…

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