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Tourism players can become informal ambassadors

KOTA KINABALU:  21 Aug 2026/Fri Sabah tourism players become informal ambassadors in China Sabah tourism players become informal ambassadors in China Sabah tourism players can become informal ambassadors for the state when meeting people in China, said Funholiday managing director Connie Chong. She said everyday encounters could provide opportunities to introduce Sabah and encourage two-way…

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Sabah eyes fishing as niche sport tourism product

KOTA KINABALU 23 Aug 2026 The Sabah Government wants fishing to be developed as a niche sport tourism product to attract more international tourists and anglers to Sabah. Tourism, Culture and Environment Minister Datuk Jafry Ariffin said the Sabah International Fishing Tournament (SIFT) had great potential to promote Sabah as an international fishing destination. He…

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Borenos opens 10th outlet

KOTA KINABALU: 20 Aug 2026 Sabah-born fast-food brand Borenos Fried Chicken opened its Imago Shopping Mall outlet on Thursday, bringing its total number of outlets nationwide to 10. This follows the launch of its outlet in Bangi, Selangor, on Aug 11, bringing its total to three outlets in Peninsular Malaysia and seven in Sabah. The…

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Call to address soaring KL-KK airfares

KOTA KINABALU: 19 Aug 2026 The Sabah Youth Council (SYC) has voiced concern over soaring airfares between Kota Kinabalu and Kuala Lumpur, particularly during peak seasons. Its president, Abqaree Fawwaz Abekan said the issue is no longer merely about travel but also involves access to education, economic opportunities, social mobility and family ties. He said…

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Sabah to strengthen air connectivity

KUALA LUMPUR: July 17, 2026 Sabah aims to strengthen its strategic partnership with AirAsia to improve air connectivity and support the continued growth of the state’s tourism industry.   The initiative is part of the Sabah Government’s efforts to improve access to the state, increase visitor arrivals and support preparations for the Visit Sabah 2027…

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STB strengthens industry ties for Visit Sabah 2027

KOTA KINABALU: July 2026 The Sabah Tourism Board (STB) is realigning its strategy to strengthen collaboration with industry stakeholders ahead of Visit Sabah 2027. Assistant Minister to the Chief Minister and STB chairman Datuk Joniston Bangkuai said engagement with industry players is vital to ensure Visit Sabah 2027 initiatives are practical, focused and responsive to…

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