Sabah on track for 4-million visitors target
KOTA BELUD: 29 September 2026 Sabah has recorded 2.6 million visitor arrivals as of August…
Indian leisure golfers flock to Sabah
Sabah is set to host over 800 Indian leisure golfers next month, a result of successful efforts by the Sabah Tourism Board (STB) following a visit by Indian golfing experts in May. Datuk Joniston Bangkuai, Sabah’s Assistant Tourism, Culture, and Environment Minister, and STB chairman, expects an even larger turnout as golf enthusiasts bring their…
Hong Kong musician keen to perform in Sabah
KOTA KINABALU: The Hong Kong International Musician Association expressed keenness to hold a music symposium in Sabah. Its chief executive officer Jye Lee mulled the idea to hold a Sabah Borneo International Music Festival that features competitions, forums and masterclasses, among others. Jye told this to Assistant Tourism, Culture, and Environment Minister Datuk Joniston Bangkuai…
MATTA Fair Sabah 2023 May 19-21 at SICC
KOTA KINABALU: The Malaysian Association of Tour and Travel Agents (MATTA) is once again organising the 1st MATTA Fair Sabah for year 2023 at Sabah International Convention Centre (SICC) here. This will be the biggest travel fair in Sabah which will be held for three consecutive days from May 19 to 21 May, said MATTA…
Turn nian gao available all year round
KOTA KINABALU: Nian gao or rice cake can be turned into an all year round product with innovative packaging instead of only make available during Chinese New Year. “In doing so, we can create job opportunities for the locals and income for our suppliers in Kudat,” said Tok Kelapa, Director Koh Kok Cheng who is…
900 guests treated to buffet brunch during CNY
KOTA KINABALU: The culinary of the various Chinese ethnicity in Sabah were showcased during the Chinese New Year celebration. Some 700 types of Chinese menus were dished out during the “Feast of Fortune” buffet brunch for 900 guests at Sabah International Convention Centre (SICC) here during the third day of Chinese New Year celebration on…
KK among world’s top 10 popular destinations for 2023
KINABALU: Kota Kinabalu has been lined up alongside other world famous cities as among the top 10 most trending destinations for 2023. According to Booking.com report, it said that Kota Kinabalu is among the ultimate travel hotspots for travellers this year. The online booking agency which is one the world largest among others mentioned that…
Sabah to explore birding sites to incorporate with community-based tourism
KOTA KINABALU: Sabah’s rural areas hold great promise as a birding hotspot, opening up new educational and economic possibilities for the local community. Assistant Minister of Tourism, Culture, and Environment Datuk Joniston Bangkuai said birdwatching is an excellent activity to integrate into the community-based tourism initiative that will attract new visitors to the countryside. He…
Sabah to diversify its market to Indian visitors
KOTA KINABALU/Dec 8: Since the Chinese visitors are not returning anytime soon, Sabah has decided to lure the Indian tourists which is now the fastest-growing outbound market. Assistant Tourism, Culture, and Environment Minister Datuk Joniston Bangkuai said the state’s tourism industry was overly dependent on Chinese visitors before the pandemic and that it must now…
Jafry urges Motac to promote and market Sabah
KOTA KINABALU/8Dec: Sabah Tourism, Culture and Environment Minister (KePKAS) Datuk Jafry Ariffin paid a courtesy on newly appointed federal Tourism, Arts and Culture Minister (Motac) Datuk Seri Tiong King Sing at Putrajaya. During the meeting, various issues were discussed including the renewal of licences for tour buses and vehicles rental faced by operators in Sabah….
Shop for books as Christmas gift at Urban Tamu
KOTA KINABALU: With Christmas just around the corner, once again the Urban Tamu at Riverson was made available for gift hunters. Various vendors offering variety of gifts for shoppers to choose from including a book seller where its author Anna Vivienne was also present to meet the buyers and to autograph the books. “This was…
Matta Fair Sabah back due to strong demand
KOTA KINABALU/9 Dec: The Malaysian Association of Tour and Travel Agents (Matta) Fair Sabah is different from others because it emphasizes more on promotions. Its Sabah and Labuan Chairman Lawrence Chin said the fair only allowed licensed agencies to participate and have always been a crowd puller for holiday packages. To further enhance visitors’ experience…
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Spring Vegetable Salad With Mint Pesto
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Sabah on track for 4-million visitors target
KOTA BELUD: 29 September 2026 Sabah has recorded 2.6 million visitor arrivals as of August and remains on track to meet its four-million target this year. “With a stronger fourth quarter, I believe the target remains achievable,” Chief Minister Datuk Seri Hajiji Noor said. Of the total, 1.1 million were international arrivals and 1.5 million…
BIGSABAH Sale to become B2B marketplace, targets 100,000 visitors
KOTA KINABALU: 28 September 2026 BIGSABAH Sale will return to the Sabah International Convention Centre (SICC) from 30 October to 1 November, with more than 600 booths and an expected 100,000 visitors. SICC chief executive officer and organising chairman Datuk Dr Rosmawati Lasuki said last year, the event drew 80,615 visitors to 650 booths. This…
Sabah hits 10 million searches on China’s REDnote
SHANGHAI: 23 September 2026 Sabah has recorded more than 10 million searches on REDnote (Xiaohongshu), one of China’s biggest travel and lifestyle platforms. The figure was disclosed during a visit to REDnote headquarters by Tourism, Culture and Environment Minister Datuk Jafry Ariffin. Sunsets, Mount Kinabalu, islands, seafood and wildlife are Sabah’s most-searched attractions on the…
China Eastern Airlines to launch more Shanghai-KK, Beijing-KK flights
SHANGHAI: 23 September 2026 China Eastern Airlines plans to double or triple its Shanghai-Kota Kinabalu service to two or three flights daily and is exploring a direct Beijing-Kota Kinabalu route. The plan was outlined during Tourism, Culture and Environment Minister Datuk Jafry Ariffin’s courtesy call on the airline’s senior vice president for marketing and sales,…
Sabah to sustain KK-Guiyang flights
GUIYANG: 21 September 2026 Sabah is leveraging tourism, culture, music and industry partnerships to drive demand and sustain the Kota Kinabalu–Guiyang air link. Sustaining connectivity requires more than putting flights in the air, said Sabah Tourism, Culture and Environment Minister Datuk Jafry Ariffin. It requires people to travel, experience destinations and build lasting ties. “A…
Chongqing to Sabah direct flight
CHONGQING: 19 September 2026 Sabah is pushing for a bigger share of China’s outbound tourism market, with direct flights putting the state within easier reach of Chinese travellers. Tourism, Culture and Environment Minister Datuk Jafry Ariffin said the three-times-weekly direct service by Chongqing Airlines between Chongqing and Kota Kinabalu gives Sabah a clear advantage ahead…
China arrivals to Sabah up 25 per cent
FUZHOU: 18 September 2026 Sabah is seeing growing momentum from the China market, with visitor arrivals surging by 25.5 per cent in the first seven months of the year, reinforcing China’s position as the state’s largest international source market. Speaking at the Sabah B2B Roadshow, Sabah Tourism, Culture and Environment Minister Datuk Jafry Ariffin said…
Sabah tourism players become informal ambassadors in China
KOTA KINABALU: 24 Aug 2026 Sabah tourism players can become informal ambassadors for the state when meeting people in China, said Funholiday managing director Connie Chong. She said everyday encounters could provide opportunities to introduce Sabah and encourage two-way tourism exchanges. “When people ask where we are from, it gives us an opportunity to introduce…
Tourism players can become informal ambassadors
KOTA KINABALU: 21 Aug 2026/Fri Sabah tourism players become informal ambassadors in China Sabah tourism players become informal ambassadors in China Sabah tourism players can become informal ambassadors for the state when meeting people in China, said Funholiday managing director Connie Chong. She said everyday encounters could provide opportunities to introduce Sabah and encourage two-way…
BNT opens new experience Centre, bringing the rainforest experience closer to guests
KOTA KINABALU: 18 Aug 2026 Borneo Nature Tours Sdn Bhd (BNT), the principal marketer for Borneo Rainforest Lodge (BRL), officially opened its new Borneo Nature Tours Experience Centre at KK Times Square today. Operated by Innoprise Jungle Lodge Sdn Bhd, Borneo Rainforest Lodge is a flagship rainforest destination in Danum Valley, and the new centre…
