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690,000 Chinese tourists visited Sabah in 2025
Cook claims trial over possession of pangolin
Batik Air cancels KL-Dubai flight due to Middle East airspace closure
SICC strengthens collaboration with government agencies
US lowers travel advisory for Sabah east coast to Level 1
Sabah strengthens environment autonomy

Indian leisure golfers flock to Sabah

Sabah is set to host over 800 Indian leisure golfers next month, a result of successful efforts by the Sabah Tourism Board (STB) following a visit by Indian golfing experts in May. Datuk Joniston Bangkuai, Sabah’s Assistant Tourism, Culture, and Environment Minister, and STB chairman, expects an even larger turnout as golf enthusiasts bring their…

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Hong Kong musician keen to perform in Sabah

KOTA KINABALU: The Hong Kong International Musician Association expressed keenness to hold a music symposium in Sabah. Its chief executive officer Jye Lee mulled the idea to hold a Sabah Borneo International Music Festival that features competitions, forums and masterclasses, among others. Jye told this to Assistant Tourism, Culture, and Environment Minister Datuk Joniston Bangkuai…

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Sabah to explore birding sites to incorporate with community-based tourism

KOTA KINABALU: Sabah’s rural areas hold great promise as a birding hotspot, opening up new educational and economic possibilities for the local community. Assistant Minister of Tourism, Culture, and Environment Datuk Joniston Bangkuai said birdwatching is an excellent activity to integrate into the community-based tourism initiative that will attract new visitors to the countryside. He…

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Sabah to diversify its market to Indian visitors

KOTA KINABALU/Dec 8: Since the Chinese visitors are not returning anytime soon, Sabah has decided to lure the Indian tourists which is now the fastest-growing outbound market. Assistant Tourism, Culture, and Environment Minister Datuk Joniston Bangkuai said the state’s tourism industry was overly dependent on Chinese visitors before the pandemic and that it must now…

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Jafry urges Motac to promote and market Sabah

KOTA KINABALU/8Dec: Sabah Tourism, Culture and Environment Minister (KePKAS) Datuk Jafry Ariffin paid a courtesy on newly appointed federal Tourism, Arts and Culture Minister (Motac) Datuk Seri Tiong King Sing at Putrajaya. During the meeting, various issues were discussed including the renewal of licences for tour buses and vehicles rental faced by operators in Sabah….

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Matta Fair Sabah back due to strong demand

KOTA KINABALU/9 Dec: The Malaysian Association of Tour and Travel Agents (Matta) Fair Sabah is different from others because it emphasizes  more on promotions. Its Sabah and Labuan Chairman Lawrence Chin said the fair only allowed licensed agencies to participate and have always been a crowd puller for holiday packages. To further enhance visitors’ experience…

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Spring Vegetable Salad With Mint Pesto

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690,000 Chinese tourists visited Sabah in 2025

In 2025, a total of 4.77 million Chinese tourists visited Malaysia, with about 690,000 travelling to Sabah, said Consul General of China in Kota Kinabalu, Zhu Xinglong. He said the increase stemmed from the mutual visa exemption agreement signed by China and Malaysia, allowing visa-free travel between the two countries. Currently, 716 flights operate weekly…

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SICC strengthens collaboration with government agencies

The Sabah International Convention Centre (SICC) has collaborated with federal and state agencies to support Malaysia’s agriculture and fisheries ecosystem during ramadan. Strategic partners include the Department of Agriculture Malaysia (DoA), Federal Agricultural Marketing Authority (FAMA), Fisheries Development Authority of Malaysia (LKIM), Malaysian Agricultural Research and Development Institute (MARDI), Farmers’ Organisation Authority (LPP), and Sabah…

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Sabah strengthens environment autonomy

Sabah has taken another step to strengthen its autonomy in environmental management. This follows discussions with Natural Resources and Environmental Sustainability Minister Arthur Joseph Kurup on the implementation of Article 95C of the Federal Constitution concerning the management of scheduled waste in the state. Tourism, Culture and Environment Minister Jafry Ariffin, who led the state…

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Sabah tourism hits RM8.74 billion, targets four million for 2026

Sabah’s tourism industry recorded a strong performance in 2025, welcoming 3,793,709 visitors and generating RM8.74 billion in tourism receipts. Tourism, Culture and Environment Minister Jafry Ariffin said the state had surpassed its 3.5 million visitor target and was now aiming for four million arrivals in 2026. “Our primary focus remains on delivering excellent hospitality and…

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Chance to boost growth during VM2026

Visit Malaysia 2026 presents a significant opportunity for tourism players to enhance growth, visibility and innovation. Sabah Tourist Association (STA) president Melanie Chu encouraged industry players to align their products, services and marketing efforts to benefit from the momentum of the national campaign. “Let us support the campaign wholeheartedly and position Sabah strongly within it….

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