STB calls on KDCA in peninsula to strengthen domestic tourism promotion
MELAKA: May 3, 2026 The Sabah Tourism Board (STB) needs the support of the Kadazan…
Indian leisure golfers flock to Sabah
Sabah is set to host over 800 Indian leisure golfers next month, a result of successful efforts by the Sabah Tourism Board (STB) following a visit by Indian golfing experts in May. Datuk Joniston Bangkuai, Sabah’s Assistant Tourism, Culture, and Environment Minister, and STB chairman, expects an even larger turnout as golf enthusiasts bring their…
Hong Kong musician keen to perform in Sabah
KOTA KINABALU: The Hong Kong International Musician Association expressed keenness to hold a music symposium in Sabah. Its chief executive officer Jye Lee mulled the idea to hold a Sabah Borneo International Music Festival that features competitions, forums and masterclasses, among others. Jye told this to Assistant Tourism, Culture, and Environment Minister Datuk Joniston Bangkuai…
MATTA Fair Sabah 2023 May 19-21 at SICC
KOTA KINABALU: The Malaysian Association of Tour and Travel Agents (MATTA) is once again organising the 1st MATTA Fair Sabah for year 2023 at Sabah International Convention Centre (SICC) here. This will be the biggest travel fair in Sabah which will be held for three consecutive days from May 19 to 21 May, said MATTA…
Turn nian gao available all year round
KOTA KINABALU: Nian gao or rice cake can be turned into an all year round product with innovative packaging instead of only make available during Chinese New Year. “In doing so, we can create job opportunities for the locals and income for our suppliers in Kudat,” said Tok Kelapa, Director Koh Kok Cheng who is…
900 guests treated to buffet brunch during CNY
KOTA KINABALU: The culinary of the various Chinese ethnicity in Sabah were showcased during the Chinese New Year celebration. Some 700 types of Chinese menus were dished out during the “Feast of Fortune” buffet brunch for 900 guests at Sabah International Convention Centre (SICC) here during the third day of Chinese New Year celebration on…
KK among world’s top 10 popular destinations for 2023
KINABALU: Kota Kinabalu has been lined up alongside other world famous cities as among the top 10 most trending destinations for 2023. According to Booking.com report, it said that Kota Kinabalu is among the ultimate travel hotspots for travellers this year. The online booking agency which is one the world largest among others mentioned that…
Sabah to explore birding sites to incorporate with community-based tourism
KOTA KINABALU: Sabah’s rural areas hold great promise as a birding hotspot, opening up new educational and economic possibilities for the local community. Assistant Minister of Tourism, Culture, and Environment Datuk Joniston Bangkuai said birdwatching is an excellent activity to integrate into the community-based tourism initiative that will attract new visitors to the countryside. He…
Sabah to diversify its market to Indian visitors
KOTA KINABALU/Dec 8: Since the Chinese visitors are not returning anytime soon, Sabah has decided to lure the Indian tourists which is now the fastest-growing outbound market. Assistant Tourism, Culture, and Environment Minister Datuk Joniston Bangkuai said the state’s tourism industry was overly dependent on Chinese visitors before the pandemic and that it must now…
Jafry urges Motac to promote and market Sabah
KOTA KINABALU/8Dec: Sabah Tourism, Culture and Environment Minister (KePKAS) Datuk Jafry Ariffin paid a courtesy on newly appointed federal Tourism, Arts and Culture Minister (Motac) Datuk Seri Tiong King Sing at Putrajaya. During the meeting, various issues were discussed including the renewal of licences for tour buses and vehicles rental faced by operators in Sabah….
Shop for books as Christmas gift at Urban Tamu
KOTA KINABALU: With Christmas just around the corner, once again the Urban Tamu at Riverson was made available for gift hunters. Various vendors offering variety of gifts for shoppers to choose from including a book seller where its author Anna Vivienne was also present to meet the buyers and to autograph the books. “This was…
Matta Fair Sabah back due to strong demand
KOTA KINABALU/9 Dec: The Malaysian Association of Tour and Travel Agents (Matta) Fair Sabah is different from others because it emphasizes more on promotions. Its Sabah and Labuan Chairman Lawrence Chin said the fair only allowed licensed agencies to participate and have always been a crowd puller for holiday packages. To further enhance visitors’ experience…
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Spring Vegetable Salad With Mint Pesto
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STB calls on KDCA in peninsula to strengthen domestic tourism promotion
MELAKA: May 3, 2026 The Sabah Tourism Board (STB) needs the support of the Kadazan Dusun Cultural Association (KDCA) in Peninsular Malaysia to promote domestic tourism, particularly in light of ongoing conflicts in the Middle East. Assistant Minister to the Chief Minister and STB chairman Datuk Joniston Bangkuai said Sabah is leveraging its unique culture…
Sugandoi strengthens Sabah’s cultural tourism appeal
KOTA KINABALU: May 2, 2026 The Sugandoi competition is helping to strengthen cultural tourism in Sabah by showcasing traditional music linked to the Kaamatan Festival, said Mayor Datuk Seri Dr Sabin Samitah. He said the strong participation, particularly among youths, reflects continued interest in preserving traditional music while also enhancing the cultural appeal of the…
Kaamatan launch in Papar highlights unity and cultural heritage
PAPAR: May 1, 2026 The state-level Pesta Kaamatan was launched here with a strong emphasis on unity, cultural heritage and community harmony, reinforcing the harvest festival’s role as a cornerstone of Sabah’s cultural identity. The festival, themed “Kaamatan: Harvesting Unity, Celebrating Harmony”, highlights the importance of preserving traditions while strengthening bonds among Sabah’s diverse communities….
Sheraton Kota Kinabalu unveils Dilmah English afternoon tea experience
KOTA KINABALU: May 1, 2026 Sheraton Kota Kinabalu has introduced a new English afternoon tea experience featuring premium selections from Dilmah. The curated menu, comprising classic scones, sandwiches and pastries paired with a range of teas, marks a move to elevate lifestyle and culinary tourism offerings. The philosophy, craftsmanship and sustainability behind the brand were…
Food festival returns after nine-year hiatus
KOTA KINABALU: May 1, 2026 The Signature Food Fest is making a comeback after a nine-year hiatus, aiming to elevate Sabah’s culinary, tourism and lifestyle industries. Organising chairman Alfred Allen Ginsos said the revival aligns with the Visit Malaysia 2026 campaign. He said the festival, which debuted in 2014 and last ran in 2017, will…
Sabah boosts tourism, heritage and wildlife management amid rising growth and challenges
KOTA KINABALU: April 30, 2026 Tourism, Culture and Environment Minister Datuk Jafry Ariffin said his ministry welcomes constructive suggestions from honourable members to ensure continued growth of the tourism sector, in response to issues raised by assemblymen. He said this in his winding-up speech at the Sabah Legislative Assembly sitting, where he responded to concerns…
Sabah tourism grows despite global challenges, eyes 2027 campaign
KOTA KINABALU: April 30, 2026 Sabah tourism grew 17.7 per cent, with strategies to strengthen markets and prepare for Visit Sabah Year 2027 amid global challenges, said Tourism, Culture and Environment Minister Datuk Jafry Ariffin in his winding-up speech at the Sabah State Legislative Assembly sitting . Current Challenges in the tourism sector The year…
SICC connects industry players to drive business collaboration
KOTA KINABALU: April 30, 2026 The Sabah International Convention Centre (SICC) aims to position itself as more than just a venue provider, but as a strategic partner in driving business connections and industry collaboration. Chief executive officer of D’Heritage Sdn Bhd, Datuk Dr Rosmawati Lasuki, said the centre is committed to supporting clients beyond hosting…
Sabah tightens action against illegal tourism operators
KOTA KINABALU: April 29, 2026 The Sabah government will not compromise against unlicensed tourism activities, including those carried out by foreign tourists, to safeguard local operators and ensure industry integrity. Tourism, Culture and Environment Minister Datuk Jafry Ariffin said enforcement against such activities falls under the Tourism Industry Act 1992 (Act 482), which is under…
Silam rep urges balanced tourism focus, pushes for airport upgrade
KOTA KINABALU: April 28, 2026 The Sabah government should ensure a balanced tourism strategy that does not overly prioritise international arrivals at the expense of domestic travellers, Silam Assemblyman Datuk Dr Mohammad Yusof Apdal said. He said while Sabah is targeting more than four million tourist arrivals in line with Visit Malaysia 2026, greater attention…
