News
China arrivals to Sabah up 25 per cent
FUZHOU: 18 September 2026 Sabah is seeing growing momentum from the China market, with visitor arrivals surging by 25.5 per cent in the first seven months of the year, reinforcing China’s position as the state’s largest international source market. Speaking at the Sabah B2B Roadshow, Sabah Tourism, Culture and Environment Minister Datuk Jafry Ariffin said…
BNT opens new experience Centre, bringing the rainforest experience closer to guests
KOTA KINABALU: 18 Aug 2026 Borneo Nature Tours Sdn Bhd (BNT), the principal marketer for Borneo Rainforest Lodge (BRL), officially opened its new Borneo Nature Tours Experience Centre at KK Times Square today. Operated by Innoprise Jungle Lodge Sdn Bhd, Borneo Rainforest Lodge is a flagship rainforest destination in Danum Valley, and the new centre…
Sabah eyes fishing as niche sport tourism product
KOTA KINABALU 23 Aug 2026 The Sabah Government wants fishing to be developed as a niche sport tourism product to attract more international tourists and anglers to Sabah. Tourism, Culture and Environment Minister Datuk Jafry Ariffin said the Sabah International Fishing Tournament (SIFT) had great potential to promote Sabah as an international fishing destination. He…
Call to address soaring KL-KK airfares
KOTA KINABALU: 19 Aug 2026 The Sabah Youth Council (SYC) has voiced concern over soaring airfares between Kota Kinabalu and Kuala Lumpur, particularly during peak seasons. Its president, Abqaree Fawwaz Abekan said the issue is no longer merely about travel but also involves access to education, economic opportunities, social mobility and family ties. He said…
Sabah to strengthen air connectivity
KUALA LUMPUR: July 17, 2026 Sabah aims to strengthen its strategic partnership with AirAsia to improve air connectivity and support the continued growth of the state’s tourism industry. The initiative is part of the Sabah Government’s efforts to improve access to the state, increase visitor arrivals and support preparations for the Visit Sabah 2027…
STB strengthens industry ties for Visit Sabah 2027
KOTA KINABALU: July 2026 The Sabah Tourism Board (STB) is realigning its strategy to strengthen collaboration with industry stakeholders ahead of Visit Sabah 2027. Assistant Minister to the Chief Minister and STB chairman Datuk Joniston Bangkuai said engagement with industry players is vital to ensure Visit Sabah 2027 initiatives are practical, focused and responsive to…
10 Oceanman winners earn tickety to World Final
TUARAN: July 5, 2026 Debutantes Georgene Ee Jern Wee of Malaysia and Vietnam’s Nhat Lam Quang emerged as the overall female and male champions, respectively, at Oceanman Kota Kinabalu. With their victories, Ee and Quang, together with the top 10 finishers in each age group, earned tickets to the Oceanman World Final Championship in Miches,…
300 suspected Green Turtle eggs seized by Wildlife Dept
TUARAN: June 10, 2026 A 37-year-old man in Kampung Serusup here was detained to assist in investigations into the possession of protected wildlife products. The arrest followed a successful joint special operation by the Wildlife Crime Bureau (WCB) and the Sabah Wildlife Department (SWD) based on intelligence gathering and investigations. The operation team seized 300…
Semporna tourism growth must benefit locals
KOTA KINABALU: June 8, 2026 The Sabah government is committed to ensuring local communities remain the primary beneficiaries of tourism growth, particularly in Semporna, Tourism, Culture and Environment Minister Datuk Jafry Ariffin said. He said tourism development must be balanced and inclusive, with economic benefits directly reaching Sabahans and local communities. Jafry was commenting on…
Sabah to draft long-term tourism blueprint
TUARAN: June 7, 2026 The Tourism, Culture and Environment Ministry is drafting a Sabah Tourism Blueprint, Chief Minister Datuk Seri Hajiji Noor said. The blueprint is expected to be completed before the end of this year. He said it will chart long-term tourism direction and address sustainability and connectivity challenges. It will also reflect local…