STB to collaborate with Economy Ministry to address rural poverty

The Sabah Tourism Board (STB) aims for a sustainable collaboration with the Economy Ministry to develop rural tourism, addressing poverty in local communities. STB Chairman Datuk Joniston Bangkuai and Deputy Economy Minister Datuk Hanifah Hajar Taib visited the Tagal Eco-Tourism initiative in Kampung Poturidong, Kiulu witnessing the potential of community-based tourism. Hanifah acknowledged the tagal…

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Joniston committed to help Tuaran’s tourism despite failure to capture the seat

KOTA KINABALU/Nov 20: Sabah Assistant Tourism, Culture and Environment Minister Datuk Joniston Bangkuai is looking forward to be a team player to help develop the tourism industry in Tuaran. Tuaran district is the homeground of Chief Minister cum Sulaman assemblyman Datuk Seri Hajiji Noor is adorned with many tourism potentials. “During the election campaign, I…

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STB focusing on domestic markets

KOTA KINABALU: Despite the current travel restrictions in Malaysia, Sabah Tourism Board (STB) continues to market and promote Sabah domestically. The #RinduSabah campaign was a three-month campaign targeting the Malaysians. High visibility destination awareness has also been executed in the Klang Valley particularly AEON malls, Bukit Bintang and the Mont Kiara area which does have…

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Refrain open burning, urged Tourism Minister

Tourism, Culture, and Environment Minister Datuk Christina Liew has advised the general public to be health-conscious and refrain from open burning activities as they may contribute to the prevailing haze in some parts of the state. She urged people to exercise caution to prevent the current incidence of bushfires from escalating. “I was informed that…

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AirAsia able to weather Covid-19 crisis better than many others, according to Brand Finance

SEPANG, 5 May 2020 – AirAsia Group is among the top airline brands that are well positioned to survive the Covid-19 crisis, judging from its cash position, brand strength and brand value, says independent brand valuation consultancy Brand Finance. Brand Finance recently released its annual report on the most valuable and strongest airline brands —…

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Sabah to boost CBT ahead of VMY26

Sabah is gearing up for Visit Malaysia Year 2026 and Explore Sabah 2026/2027 by promoting authentic, inclusive, and sustainable tourism experiences. Tourism, Culture and Environment Minister Datuk Seri Christina Liew said the focus is on boosting community-based tourism (CBT) and adopting innovative strategies to benefit local communities. At the launch of the two-day (June 28-29)…

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