SICC staged 2,737 events since its opening

The Sabah International Convention Centre (SICC) has hosted 2,737 events since its opening, including 989 international events, reflecting Sabah’s growing appeal as a competitive events destination. This represents stronger partnerships, growing regional connectivity and increasing confidence in what Sabah has to offer, its chief executive officer Datuk Dr Rosmawati Lasuki said. SICC also recorded 30,172…

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SICC strengthens collaboration with government agencies

The Sabah International Convention Centre (SICC) has collaborated with federal and state agencies to support Malaysia’s agriculture and fisheries ecosystem during ramadan. Strategic partners include the Department of Agriculture Malaysia (DoA), Federal Agricultural Marketing Authority (FAMA), Fisheries Development Authority of Malaysia (LKIM), Malaysian Agricultural Research and Development Institute (MARDI), Farmers’ Organisation Authority (LPP), and Sabah…

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Business events in Sabah draw growing regional interest

The Third International Business Events Forum – BE in SABAH 2026 recorded strong participation from domestic and international stakeholders, reflecting rising regional interest in business events platforms. Assistant Minister of Tourism, Culture and Environment Dr Andi Md Shamzureezal said the forum highlighted the expanding strategic role of Business Events (BEs) in facilitating regional engagement and…

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Sabah backs business events to boost regional engagement, investment

The state government supports business events (BEs) as a means of enhancing regional engagement and investment dialogue, said Chief Minister Datuk Seri Hajiji Noor. “We will leverage these platforms to expand cross-border collaboration and connect regional capabilities to global networks. “We will continue to enhance our standards and structure our partnerships with priority on implementation…

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Business events gain traction in Sabah

Business events (BE) in Sabah continued to surge due to strong support from all sectors. The Ministry of Tourism, Culture and Environment (KePKAS), together with the International Congress and Convention Association (ICCA), and local agencies—the Malaysia Convention & Exhibition Bureau (MyCEB) and the Malaysian Association of Convention and Exhibition Organisers and Suppliers (MACEOS)—have played a…

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Big Sabah Sale’s diverse offerings attract international interest

Sabah is making strides in promoting itself as a prime destination for international business and tourism. Kota Kinabalu City Hall Mayor, Dato’ Sri Dr Sabin Samitah, highlighted that the recent 2nd BigSabah Sale demonstrated strong interest from neighbouring countries, reinforcing efforts to position Kota Kinabalu as a hub for regional trade and cultural exchange. Held…

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BigSabah Sale promotes business collaborations

The BigSabah Sale has become a key platform for promoting local products and fostering international business collaborations. Tourism, Culture, and Environment Minister Datuk Seri Christina Liew emphasised the event’s role in boosting the tourism and business events (BE) industries, attracting visitors, creating jobs, and stimulating the local economy. She spoke during the launch of the…

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SICC all set to host international events

The Sabah International Convention Centre (SICC) is ready to host the “Be in Sabah” forum for international participants. This follows the successful hosting of the forum at the Asia-Pacific level from February 29 to March 1, 2024, said SICC Chief Executive Officer Datuk Rosmawati Lasuki during a post-event report meeting at SICC. The report was…

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