Fifty participants from various organisations underwent a short but intensive Sabah Business Events (BE) Bootcamp on February 3, focused on in-demand skills in sales and bidding. The programme was organised ahead of the Third International Business Forum, BE in Sabah 2026, held at the Sabah International Convention Centre from February 4–5. Sabah Convention Bureau (SCB)…
The Third International Business Events Forum – BE in SABAH 2026 recorded strong participation from domestic and international stakeholders, reflecting rising regional interest in business events platforms. Assistant Minister of Tourism, Culture and Environment Dr Andi Md Shamzureezal said the forum highlighted the expanding strategic role of Business Events (BEs) in facilitating regional engagement and…
The state government supports business events (BEs) as a means of enhancing regional engagement and investment dialogue, said Chief Minister Datuk Seri Hajiji Noor. “We will leverage these platforms to expand cross-border collaboration and connect regional capabilities to global networks. “We will continue to enhance our standards and structure our partnerships with priority on implementation…
Business events (BE) in Sabah continued to surge due to strong support from all sectors. The Ministry of Tourism, Culture and Environment (KePKAS), together with the International Congress and Convention Association (ICCA), and local agencies—the Malaysia Convention & Exhibition Bureau (MyCEB) and the Malaysian Association of Convention and Exhibition Organisers and Suppliers (MACEOS)—have played a…
Sabah is making strides in promoting itself as a prime destination for international business and tourism. Kota Kinabalu City Hall Mayor, Dato’ Sri Dr Sabin Samitah, highlighted that the recent 2nd BigSabah Sale demonstrated strong interest from neighbouring countries, reinforcing efforts to position Kota Kinabalu as a hub for regional trade and cultural exchange. Held…
The BigSabah Sale has become a key platform for promoting local products and fostering international business collaborations. Tourism, Culture, and Environment Minister Datuk Seri Christina Liew emphasised the event’s role in boosting the tourism and business events (BE) industries, attracting visitors, creating jobs, and stimulating the local economy. She spoke during the launch of the…
The Sabah International Convention Centre (SICC) is ready to host the “Be in Sabah” forum for international participants. This follows the successful hosting of the forum at the Asia-Pacific level from February 29 to March 1, 2024, said SICC Chief Executive Officer Datuk Rosmawati Lasuki during a post-event report meeting at SICC. The report was…
The imposing Sabah International Convention Centre (SICC) was highly recommended as a perfect venue for hosting medical conventions. The contemporary structure which is rated as the largest convention, exhibition, and entertainment facility in East Malaysia is also ideal to host other international MICE (Meeting, Incentive, Convention & Exhibition) events. Tourism, Culture and Environment Minister Datuk…