The United States has lowered its travel advisory for all mainland areas of Sabah, including the east coast, to Level 1: exercise normal precautions. Tourism, Culture and Environment Minister Datuk Jafry Ariffin said the state government welcomed the advisory, noting that the classification affirms Sabah as a safe and stable destination for international visitors. “While…
Former Sabah deputy chief minister Datuk Seri Bung Moktar Radin is urging the state government to approve the construction of a Mazu statue (Goddess of Sea) in Kudat. He stated it would boost the state’s tourism and economy sector and provide economic benefits to the local community. The project was initially proposed 20 years ago…
The Sabah North Borneo Cycling Paradise and other destination offerings were unveiled at the Outbound Travel Mart (OTM) 2026 at the Jio World Convention Centre here. The initiative is aimed at strengthening engagement with the Indian market at one of Asia’s leading travel trade events. The cycling product was launched at the Tourism Malaysia Pavilion…
KOTA KINABALU: May 19, 2026 A male Bornean elephant was found dead with its tusks removed in the Sungai Pinangah Forest Reserve in Tongod, raising fears of wildlife crime and poaching activities in Sabah. Tourism, Culture and Environment Minister Datuk Jafry Ariffin said he was deeply concerned and saddened over the discovery, describing it as…
AirAsia continues its commitment to support the regional tourism industry by unveiling the “Takeover Thailand” campaign aimed at highlighting the ‘Land of Smiles’ as the preferred travel destination for travellers from Malaysia, Singapore and Indonesia. AirAsia has strategically collaborated with Tay Tawan, a revered Thai celebrity as ‘AirAsia’s Route Presenter for Malaysia’, to elevate the…
The hotel industry, faced with unprecedented challenges, has shown remarkable resilience and adaptability. Despite the trials of the past few years, the industry has proven its ability to overcome adversity. Tourism, Culture, and Environment Minister Datuk Christina Liew spoke at the Sabah Hospitality Fiesta 2023, emphasizing the industry’s journey to recovery. The Covid-19 pandemic forced…
The Sabah Association of Tour and Travel Agents (Satta) has urged Sabah’s tourism authorities to revise policies and rules following a recent drowning incident involving a 25-year-old Chinese national at Mamutik Island. The victim was part of a group of seven beginner divers supervised by three dive masters. Satta Chairman Datuk Seri Winston Liaw criticised…
JSK Borneo Reef, also known as Borneo’s Sea Water Theme Park, is hosting the highly anticipated “Sunset Escapade” every Friday, Saturday, and eve of public holidays starting from June 2. Located in Tunku Abdul Rahman Marine Park, visitors can witness the rare sight of the Kota Kinabalu sun setting between Sapi and Gaya Islands. The…
KOTA KINABALU: The Tourism, Culture and Environment Ministry targets a modest tourist arrival for 2021, with an eye of 280,000 international and 1,020,000 domestic tourists. Its Minister, Datuk Jafry Ariffin who dubbed 2021 as the revival of the state’s tourism industry which was adversely impacted by the global COVID-19 pandemic has through the Sabah Tourism…
KOTA KINABALU: ‘Tourism Futures Reimagined’will be the theme for the 6th World Tourism Conference (WTC) 2022 happening in Kota Kinabalu, Sabah next month. Key speakers and tourism industry professionals from around the world will mark their presence and gather at Sabah International Convention Centre (SICC) from 28 to 30 November 2022. To date, close to…