Sabah has launched another conservation and biodiversity research initiative with the opening of the Langom Control Centre and Research Station at the Danum Valley Conservation Area. The initiative, driven by Yayasan Sabah in collaboration with the State Forestry Department, highlights the state’s continued push to safeguard its natural heritage. Chief Minister Datuk Seri Hajiji Noor…
KOTA KINABALU: 5 November 2026 Sabah Tourism Board (STB) has appointed Victoria Engku as its new chief executive officer. In an announcement, STB congratulated Victoria on her appointment and expressed confidence in her leadership in strengthening the state’s tourism industry. The board said it looked forward to her role in fostering strategic partnerships and raising…
KOTA KINABALU: July 2026 The Sabah Tourism Board (STB) is realigning its strategy to strengthen collaboration with industry stakeholders ahead of Visit Sabah 2027. Assistant Minister to the Chief Minister and STB chairman Datuk Joniston Bangkuai said engagement with industry players is vital to ensure Visit Sabah 2027 initiatives are practical, focused and responsive to…
KOTA KINABALU: Firefly, a low-cost carrier and a subsidiary of Malaysia Aviation Group (MAG), will establish a full-fledged hub in Kota Kinabalu in May 2023. This move will allow Firefly to take over some of Malaysia Airlines’ routes in Sabah, specifically Kota Kinabalu-Sandakan, Kota Kinabalu-Tawau, and Kota Kinabalu-Kuching. Furthermore, Firefly plans to introduce direct flights…
KOTA KINABALU: The Sabah Association of Tour and Travel Agents (SATTA) has urged the government to subsidies the tourism industry as their cash flow is shrinking thick and fast following the Covid-19 Movement Control Order. Its chairman, Dato’ Seri Winston Liaw appealed recently that the tourism industry needs urgent help and hoping the government can…
The Relationship Between ‘Industry Transparency’ and Speed of Recovery By Trevor Stuart-Hill, Founder and president of Revenue Matters and Eric Sutfin, CMO for Social Capital Agency Trevor Stuart-HillEric Sutfin As with any crisis or “shock” to the hospitality and tourism industry, there is always a period of recovery followed by stabilization. Each shock has its own set of factors…
SEPANG: June 9, 2026 AirAsia X (AirAsia Group) has formalised a Memorandum of Agreement (MOA) with the Board of Counsellors Malaysia (BOC), also known as Lembaga Kaunselor Malaysia, reinforcing its commitment to emergency preparedness, psychosocial support capabilities and safety resilience across its regional network. The signing ceremony was witnessed by Deputy Minister of Women, Family…
The United States has lowered its travel advisory for all mainland areas of Sabah, including the east coast, to Level 1: exercise normal precautions. Tourism, Culture and Environment Minister Datuk Jafry Ariffin said the state government welcomed the advisory, noting that the classification affirms Sabah as a safe and stable destination for international visitors. “While…
KIULU: Kiulu is looking into implementing forest “tagal” as part of a communal effort to preserve the forest and its animal inhabitants. The idea is mooted by Assistant Minister of Tourism, Culture, and Environment Datuk Joniston Bangkuai, who is Kiulu assemblyman, following the success of river “tagal”, an initiative to regulate fish catches that have…
The Sabah North Borneo Cycling Paradise and other destination offerings were unveiled at the Outbound Travel Mart (OTM) 2026 at the Jio World Convention Centre here. The initiative is aimed at strengthening engagement with the Indian market at one of Asia’s leading travel trade events. The cycling product was launched at the Tourism Malaysia Pavilion…