Tourism, Culture and Environment Minister Datuk Christina Liew is leading a delegation from her Ministry (KePKAS) and the Sabah Tourism Board (STB) on a four-day business trip to China to promote Sabah in Guangzhou and Shanghai. She is accompanied by the Ministry’s Permanent Secretary, Josie Lai Mei Sing. Liew met with the Managing Director of…
KOTA KINABALU/Dec 8: Since the Chinese visitors are not returning anytime soon, Sabah has decided to lure the Indian tourists which is now the fastest-growing outbound market. Assistant Tourism, Culture, and Environment Minister Datuk Joniston Bangkuai said the state’s tourism industry was overly dependent on Chinese visitors before the pandemic and that it must now…
KOTA KINABALU: The Sabah Tourism Board has embarked on a roadshow to South Korea from Nov 14 to 18 to rejuvenate contacts with Korean travel providers. The trip led by its deputy chief executive officer (marketing and business events) Tay Shu Lan are partake by nine hoteliers and two local travel agencies. During the outing, the…
Sabah Tourism Board (STB) made waves at ITB Berlin 2024, captivating industry professionals and travelers alike. Tourism, Culture and Environment Minister Datuk Christina Liew seized the opportunity to showcase Sabah’s tourism potential and dispel misconceptions. The event saw queries about Sabah’s accessibility, with Liew emphasizing engagement with the European market, particularly Germany. Despite some attendees’…
Shangri-La Rasa Ria in Tuaran, made history by achieving the largest palm print wall in the Malaysia Book of Records. Fourty-four delegates from the 26th Miss Tourism International 2023 imprinted their palms, symbolizing unity and cultural diversity. Rasa Ria General Manager Fiona Hagan, expressed immense pride in the achievement, stating the palm print wall showcases…
Visit Malaysia 2026 presents a significant opportunity for tourism players to enhance growth, visibility and innovation. Sabah Tourist Association (STA) president Melanie Chu encouraged industry players to align their products, services and marketing efforts to benefit from the momentum of the national campaign. “Let us support the campaign wholeheartedly and position Sabah strongly within it….
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KOTA KINABALU: April 30, 2026 The Sabah International Convention Centre (SICC) aims to position itself as more than just a venue provider, but as a strategic partner in driving business connections and industry collaboration. Chief executive officer of D’Heritage Sdn Bhd, Datuk Dr Rosmawati Lasuki, said the centre is committed to supporting clients beyond hosting…
A group of tourism players from Uzbekistan spent a week exploring the attractions on the west coast of Sabah. One of the delegates, Travel Time Director Elena Chernisheva, expressed great satisfaction with the experience. “This place is truly amazing, especially the islands, which look like the famous Maldives but with a more unique feature due…