Sabah’s recent UNESCO triple crown achievement is making waves at the World Travel Market 2023 in London, capturing the imagination of industry leaders, influencers, and travellers worldwide. Sabah Tourism Board CEO Noredah Othman expressed her delight, stating: “Our decision to unveil this achievement at WTM has significantly boosted our efforts to attract international visitors to…
The Sabah International Convention Centre (SICC) is ready to host the “Be in Sabah” forum for international participants. This follows the successful hosting of the forum at the Asia-Pacific level from February 29 to March 1, 2024, said SICC Chief Executive Officer Datuk Rosmawati Lasuki during a post-event report meeting at SICC. The report was…
Former Tourism, Culture and Environment Minister Datuk Seri Christina Liew is delighted that Sabah has achieved its target of 3.5 million tourist arrivals set for 2025. She attributed this accomplishment to the relentless efforts put in by the ministry (KePKAS) and its agencies, namely Sabah Tourism Board (STB), Sabah Convention Bureau (SCB), Sabah Parks Board…
Efforts to promote Sabah under Visit Malaysia 2026 received a boost as the state is expected to reach millions of Chinese listeners and viewers through Jiangmen Radio and Television. Deputy Plantation and Commodities Minister Datuk Chan Foong Hin invited people from Jiangmen and across China to visit Malaysia. He made the call when officiating the…
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Sabah unveiled the Kinabalu UNESCO Global Geopark at the World Travel Market 2023 in London. It’s the third location globally to achieve the prestigious triple crown status, after China and Korea. The geopark covers 4,750 square kilometers across three districts-Ranau, Kota Belud and Kota Marudu preserving unique culture and heritage of rural communities. Key Highlights:…
Sabah showcased its outdoor and camping attractions at the Matta Fair 2024 in Kuala Lumpur, held at the Malaysia International Trade and Exhibition Centre (MITEC) from 22-24 March. Assistant Tourism, Culture, and Environment Minister cum Chairman of Sabah Tourism Board (STB) Datuk Joniston Bangkuai stated that Sabah’s offerings align with the global trend of “healing…
The imposing Sabah International Convention Centre (SICC) was highly recommended as a perfect venue for hosting medical conventions. The contemporary structure which is rated as the largest convention, exhibition, and entertainment facility in East Malaysia is also ideal to host other international MICE (Meeting, Incentive, Convention & Exhibition) events. Tourism, Culture and Environment Minister Datuk…
The much-anticipated Sabah-Malaysia My Second Home (Sabah-MM2H) programme is expected to be implementable by next month after several amendments have been put in place, said Tourism, Culture and Environment Minister Datuk Christina Liew. She said the government is in the process of finalising the terms and conditions of the programme. “The State Cabinet has approved the…
Sabah continues to be a sought-after destination for Chinese visitors. “Our tourism figures recorded a total of 776,845 visitors to Sabah from January to March this year. Of this figure, 321,184 were international visitors of which 116,922 were Chinese visitors. “This is indeed a positive sign and we are happy to welcome more China visitors…