Sabah earns RM3mil at KL’s Matta Fair

Sabah’s tour companies and hotels reaped nearly RM3 million in sales at the recent three-day Matta Fair in Kuala Lumpur. Assistant Tourism, Culture, and Environment Minister cum Sabah Tourism Board Chairman Datuk Joniston Bangkuai highlighted Semporna as the most sought-after destination. He added that the Sabah tourism team also observed strong interest in nature-based attractions…

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Tourism Malaysia and Traveloka enter collaboration

KOTA KINABALU: Tourism Malaysia and Traveloka has forged a smart partnership to promote Malaysia as a preferred holiday destination. The four-month campaign which ends on December 31, 2022, among others is to invite individuals to enjoy Malaysia’s multicultural attractions, scenic locations and diverse cuisine. The strategic alliance also emphasises and fulfils the National Tourism Policy’s…

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Rising airfares pose challenge to tourism industry

KOTA KINABALU: April 27, 2026 Airfares The state government is taking steps to cushion the impact of rising air transportation costs, which could affect international tourism and Sabah’s tourism supply chain. Tourism, Culture and Environment Minister Datuk Jafry Ariffin said global conflicts and higher airfares are creating direct challenges for the state’s tourism industry, which…

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Economic stimulus package timely boost

KUALA LUMPUR: The Malaysian Association of Tour and Travel Agents (MATTA) is delighted with the RM20 billion Economic Stimulus Package announced by Interim Prime Minister Tun Dr Mahathir Mohamad on Thursday, which will help mitigate the impact to the tourism industry that has been severely affected by Covid-19. MATTA president Datuk Tan Kok Liang said…

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Kaamatan a key tourism package for Sabah

Sabah is positioning the Kaamatan Festival as the next major tourism pull at the Matta Fair at the Malaysian International Trade and Exhibition Centre (MITEC) in Kuala Lumpur. The Sabah Tourism Board (STB), together with 37 Sabah-based travel agencies involving more than 100 booths, is participating in the fair, offering a wide range of travel…

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Sabah to explore birding sites to incorporate with community-based tourism

KOTA KINABALU: Sabah’s rural areas hold great promise as a birding hotspot, opening up new educational and economic possibilities for the local community. Assistant Minister of Tourism, Culture, and Environment Datuk Joniston Bangkuai said birdwatching is an excellent activity to integrate into the community-based tourism initiative that will attract new visitors to the countryside. He…

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Sabah is eyeing a modest 1.3 mil visitors for 2021

KOTA KINABALU: The Tourism, Culture and Environment Ministry targets a modest tourist arrival for 2021, with an eye of 280,000 international and 1,020,000 domestic tourists. Its Minister, Datuk Jafry Ariffin who dubbed 2021 as the revival of the state’s tourism industry which was adversely impacted by the global COVID-19 pandemic has through the Sabah Tourism…

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