KOTA KINABALU/Dec11: Rural tourism operators need to be committed in transforming their tourist sites to draw long-stay and high-spending visitors. Assistant Minister of Tourism, Culture and Environment Datuk Joniston Bangkuai said that their efforts and involvement need to be in line with the Sabah Tourism Board’s and the Federation of Rural Tourism Association Sabah’s strategic…
Sabah’s recent UNESCO triple crown achievement is making waves at the World Travel Market 2023 in London, capturing the imagination of industry leaders, influencers, and travellers worldwide. Sabah Tourism Board CEO Noredah Othman expressed her delight, stating: “Our decision to unveil this achievement at WTM has significantly boosted our efforts to attract international visitors to…
KOTA KINABALU: Datuk Seri Shafie Apdal welcomed the move by the Malaysian Anti-Corruption Commission (MACC) to investigate the Sabah Development Bank (SDB) decision to provide a loan of RM300 million to AirAsia Berhad. The ex-chief minister cum ex-finance minister in a statement today said he was aware of the loan and have nothing to hide…
KOTA KINABALU: World Wide Fund for Nature (WWF) Malaysia appeals to the Sabah government to continue to work towards development in a sustainable way to balance economic aspirations without compromising Sabah’s natural capital (environmental assets, social systems, cultural resources). This is in line with the Sustainable Development Goals (SDGs) and Malaysia’s climate change and biodiversity…
KOTA KINABALU: April 30, 2026 Tourism, Culture and Environment Minister Datuk Jafry Ariffin said his ministry welcomes constructive suggestions from honourable members to ensure continued growth of the tourism sector, in response to issues raised by assemblymen. He said this in his winding-up speech at the Sabah Legislative Assembly sitting, where he responded to concerns…
TUARAN/Sept 27: A shuttle service for tourists was launched to mark World Tourism Day at Shangri-La Rasa Ria. Sabah Assistant Tourism, Culture and Environment Minister Datuk Joniston Bangkuai who launch the programme said the eagerly waited service can now bring tourists from Rasa Ria to Tamparuli tamu, Rumah Terbalik and the Chanteek Museum. Further away,…
PAPAR: May 1, 2026 The state-level Pesta Kaamatan was launched here with a strong emphasis on unity, cultural heritage and community harmony, reinforcing the harvest festival’s role as a cornerstone of Sabah’s cultural identity. The festival, themed “Kaamatan: Harvesting Unity, Celebrating Harmony”, highlights the importance of preserving traditions while strengthening bonds among Sabah’s diverse communities….
Borneo Rainforest Lodge (BRL) emerged as a top winner at the Sabah Tourism Board (STB) Awards 2025, securing three golds, one silver and one bronze across multiple categories. The Yayasan Sabah Group of Companies subsidiary won gold in the Sabah Best Practice in Tourism Award (Accommodation), Sabah Best Practice in Tourism Award (Tourism Product),…
KOTA KINABALU: Sabah Tea is offering a total cash prize of RM4,800 for their Sabah Tea Jingle Contest in video or live in person performance starting from November 15 at 12.01am to December 31 at 11.59pm. Sabah Tea Resort Sdn Bhd, general manager Martin Kong said the contest offers participants an opportunity to showcase their…
Sabah Tourism Board (STB) expresses its enthusiastic support for the upcoming Harmony Run themed ‘Unity and Respect For Diversity’, organised by the KSRun Athletics Club. Scheduled for 9 March, STB chairman Datuk Joniston Bangkuai said the event would help market Sabah as more than a tourist destination but also as a symbol of religious and…