News

Sabah’s rise as a sustainable MICE tourism destination showcases its potential, despite being in its early stages. Noredah Othman, CEO of the Sabah Tourism Board (STB), highlighted the state’s commitment to conservation, positioning it as a sustainable business events location. Sabah is gearing up from being a leisure destination to host impactful business events following…

On Sept 13, 2023, the Sabah Government declared the Kinabalu Birdwing as the state butterfly. This move aims to boost tourism and biodiversity conservation, said Tourism, Culture and Environment Minister Datuk Christina Liew. Named Kalibambang Emas in the local language, it’s a rare and stunning butterfly, scientifically known as Triodes andromache. Sadly, habitat destruction threatens…

KOTA KINABALU: The Sabah Community Based Tourism Fair 2023 is returning for its fifth edition next month at Suria Sabah Shopping Mall. This event, organised by the Sabah Tourism Board and Federation of Rural Tourism Association Sabah (FeRTAS), aims to boost rural tourism and showcase diverse cultural experiences. Running from Nov 17-19, the fair will…

Tourism Malaysia, in partnership with the Malaysia Aviation Group (MAG), has unveiled the “Fly Borneo Specials Vol.1 – The Adventure Begins Here!” brochure to promote travel in Sabah, Sarawak, and Labuan via Firefly and MASwings airlines. This brochure features over 44 thematic holiday packages, ranging from day trips to week-long adventures, encompassing airfare and ground…

The Sabah International Convention Centre (SICC) recently hosted the CULT Malaysia Day Parade, solidifying its status as a premier venue for major events. This versatile facility accommodated 500 cars in its spacious foyer and welcomed 1,000 attendees and vendors. The car parade was inaugurated by Assistant Tourism, Culture, and Environment Minister Datuk Joniston Bangkuai, with…

Kalabakan district holds potential as a new tourism destination for Borneo pygmy elephant enthusiasts, says Datuk Christina Liew, the Sabah Tourism, Culture, and Environment Minister. She envisions Kalabakan becoming a tourist hotspot through unified efforts to preserve these iconic elephants. Pygmy elephants can already be observed in various Sabah destinations, including the Lower Kinabatangan Wildlife…

Over 400 adorned automobiles will parade at Sabah International Convention Centre (SICC) for the 60th Malaysia Day celebration. Eighteen car clubs will participate to promote automotive culture. CULT event organiser John Kong met with Sabah Tourism Board chairman Datuk Joniston Bangkuai to discuss the event. The CULT Malaysia Day event starts at 3pm with a…

DZ Bikers Malaysia, led by Datuk Zailan Mohamed, plans to create a cross-border riding circuit on Borneo Island to promote motorcycle tourism in Malaysia. The circuit would connect Sabah, Brunei, Sarawak and Kalimantan. However, he said challenges with Indonesian authorities need to be addressed for border crossings. He said this during the “Kembara Borneo 2023”…

Sabah Tourism Board’s (STB) ‘Mansau Sabah Boostku’ travel incentive made waves during the three-day Matta Fair, Kuala Lumpur, signaling a strong interest in Sabah’s attractions. STB Chairman, Datuk Joniston Bangkuai, expressed delight as the entire RM200,000 incentive was claimed during the fair, underlining Malaysians and travelers’ fascination with Sabah. The initiative distributed 2,500 RM80 e-vouchers…

The Sabah Tourism Board (STB) has launched a dynamic digital arts initiative to enhance its marketing efforts. Unveiled at the MATTA Fair in Kuala Lumpur, STB introduced its inaugural collection of GIFs on Giphy, a popular creative platform, to promote Sabah’s tourism products and attractions. The initiative, jointly launched by Tourism, Arts and Culture Ministry…