News

Sabah is debuting at the Global Bird Fair in Rutland, United Kingdom, from July 12-14, highlighting the rural areas as a birding destination. Assistant Tourism, Culture, and Environment Minister Datuk Joniston Bangkuai is leading the entourage, including the Sabah Tourism Board, the Sabah Birdwatchers Association, Borneo Nature Tours, Tabin Wildlife Resort, 1 Stop Borneo Wildlife,…

Sabah is making efforts to attract tourists from Kelantan and Perak. The Malaysian Chinese Tourism Association (MCTA) Sabah has initiated a move to hold a business networking event with tourism players in Kota Bharu. Its Chairman, Vincent Sia, said they want to capitalize on AirAsia’s current operation between Kota Kinabalu and Kota Bharu, which runs…

AirAsia and the Sabah Tourism Board (STB) signed a memorandum of understanding (MoU) to boost Sabah’s tourism industry over the next five years. The partnership aims to enhance air connectivity between Sabah and the BIMP-EAGA, ASEAN, North Asia, and Oceania from 2024-2028. AirAsia plans to launch 14 new domestic and international routes, including Kota Kinabalu-Bandar…

Sabah is set to assess the impact of its rural tourism efforts after ten years in the field. Sabah Tourism Board chairman Datuk Joniston Bangkuai has called for a comprehensive data report from district tourism associations and other key operators to gauge success. “It’s time for a more structured approach to evaluate our success,” he…

Tourism, Culture and Environment Minister Datuk Christina Liew launched the Sabah-Malaysia My Second Home (Sabah-MM2H) programme at a resort here on Sunday. This programme is tailored specifically to highlight the unique attractions and opportunities that Sabah has to offer. Sabah, globally renowned for its pristine natural beauty, rich biodiversity, diverse cultures, and warm hospitality, fits…

Tourism, Culture and Environment Minister Datuk Christina Liew said the drowning incident off Mamutik Island last weekend serves as a reminder to all travellers and operators. She said they must continue to strictly practice and adhere to operational procedures set for any tourism-related recreational activities. “The responsibility of ensuring safety during tourism activities must always…

The Sabah Association of Tour and Travel Agents (Satta) has urged Sabah’s tourism authorities to revise policies and rules following a recent drowning incident involving a 25-year-old Chinese national at Mamutik Island. The victim was part of a group of seven beginner divers supervised by three dive masters. Satta Chairman Datuk Seri Winston Liaw criticised…

The Malaysia Mega Sale nationwide campaign is back after a four-year hiatus due to the Covid-19 pandemic. In Sabah, the sale will run from June 15 to July 31, 2024, said Tourism Malaysia Sabah Deputy Director Trecey J Tojuka. Tourism Malaysia Sabah Office is collaborating with four participating shopping malls in Kota Kinabalu, namely Imago…

Sabah’s natural beauty, cultural heritage, and wellness traditions make it an ideal destination for rejuvenation and balance, positioning it as a potential health tourism hub. The state offers numerous wellness facilities with traditional spa treatments, therapies, and consultations with trained medical professionals. Tourism, Culture and Environment Minister Datuk Christina Liew highlighted Sabah’s pristine environment, including…

The responsibility of taking care of the environment needs to be shouldered together and not solely by the government. Tourism, Culture and Environment Minister Datuk Christina Liew has called for cooperation between the industry, local communities, various government agencies, and related parties to be strengthened for environmental sustainability. “I also request the cooperation of the…