News
Sabah expands durian agrotourism with launch of second edition booklet
The second edition of the Agrotourism Durian Farm in Sabah booklet was launched, marking a significant expansion of Sabah’s durian agrotourism roadmap. Agriculture, Fisheries and Food Industries Minister Datuk Jamawi Jaafar said the programme has grown from 11 orchards in its first edition two years ago to 30 orchards this year. Most of the participating…
Tambunan all set for VMY2026 with adventure and heritage
Tourism Malaysia Sabah embarked on a familiarisation trip to explore the rural products of Tambunan ahead of Visit Malaysia Year (VMY) 2026. The trip, dubbed Mansau Ansau Borneo Trail, was held from 6 to 7 December and forms part of Tourism Malaysia’s ongoing efforts to promote domestic destinations in preparation for VMY2026. This is the…
200 riders to race 88km in Danum’s ancient rainforest
The Danum Mountain Bike Race 2026 will debut next year on 14 February as an 88 kilometre gravel endurance challenge. It is aimed at connecting cyclists with rainforest conservation while showcasing one of the world’s oldest ecosystems, said Borneo Nature Tours Sdn Bhd Chief Executive Officer Freddie Coleman during a press conference at a resort….
BRL stays committed to wildlife conservation
Borneo Rainforest Lodge (BRL), nestled in Danum Valley, remains committed to promoting wildlife conservation awareness. This commitment was reflected in the team’s success at the Borneo Bird Festival 2025, held on 25–26 October at the Rainforest Discovery Centre in Sandakan “These collective achievements highlight BRL’s deep commitment to wildlife stewardship, creativity, and conservation awareness,” said…
Borneo Rainforest Lodge wins triple honours at World Luxury Awards 2025
Sabah’s position as a leading eco adventure and sustainable tourism destination was further cemented when the Borneo Rainforest Lodge (BRL) bagged three major accolades in Singapore. BRL, a subsidiary of the Yayasan Sabah Group of Companies, achieved this exceptional milestone during the World Luxury Hotel Awards 2025 ceremony held at PARKROYAL Collection Pickering on October…
Nine emperor gods parade boosts Sabah’s cultural tourism
The divine parade of the Nine Emperor Gods has added another tourism product to Sabah’s calendar of events. Sabah Association of Tour and Travel Agents (SATTA) Chairman Datuk Seri Winston Liaw said the recent parade was not only a matter of religious faith but also a traditional cultural event and a tourism attraction. “The parade…
Top mountain runners to clash with Sabah’s finest at Climbathon
The world’s most gruelling mountain race will return to Kundasang as the 32nd Mount Kinabalu International Climbathon takes place on 19 October 2025, drawing top skyrunners from 27 countries. Flagging off at Kinabalu Park, a UNESCO World Heritage Site, the 24.5km course will challenge runners to ascend 12.25km to Mount Kinabalu’s 4,095.2-metre summit before descending…
Sabah breaks record at Matta Fair 2025
A record 94 travel and tour operators from Sabah are taking part in the MATTA Fair 2025 at MITEC Kuala Lumpur, more than double the number from April’s edition. Assistant Minister of Tourism, Culture and Environment Datuk Joniston Bangkuai, who is also Chairman of Sabah Tourism Board (STB), said the strong turnout shows the strength…
Sabah leveraging on direct flights to lure more Singapore travellers
The sights and sounds of North Borneo’s culture were showcased at Marina Square during the Sabah Fest Singapore Edition 2025. Visitors enjoyed a taste of Sabah’s diverse ethnic performances, food products and crafts. For Sabahans living in Singapore, the event was a chance to reconnect with their roots, while for Singaporeans it offered a rich…
KKCCI supports rural tourism growth
The business community is open to supporting initiatives that create opportunities and boost Sabah’s tourism growth. Kota Kinabalu Chinese Chamber of Commerce and Industry (KKCCI) President Datuk Michael Lui said the positive tourism momentum, especially post-pandemic, is encouraging for local businesses. “Many local players are benefiting, and we look forward to continued collaboration to attract…