The allure of Sabah as a premier tourist destination has been underscored by a notable surge in visitor numbers and tourism revenue.
In June 2023 alone, the region welcomed 1.2 million tourists, generating an estimated RM2.45 billion in tourism receipts—an impressive 69.1 per cent increase from the same period last year.
Finance Minister Datuk Seri Masidi Manjun, in his 2024 Sabah state budget speech, credited this robust growth to improved air connectivity.
Currently, Sabah boasts 367 domestic flights weekly, providing a total seat capacity of 61,237 to major Malaysian cities.
Internationally, the region is linked to 15 destinations through 120 weekly flights and 21,592 seat capacities.
Looking ahead to Visit Malaysia Year 2026, the State Government plans to revive iconic events like the Mount Kinabalu International Climbathon and Sabah Fest in the coming year.
To bolster business events, the Sabah Convention Bureau has been allocated RM5 million to support Meetings, Incentives, Conferences, and Events (MICE) activities.
Recognising the rising significance of Community-Based Tourism, the State Government allocates RM106.14 million to optimize the development of rural tourism products.
This move aims to enhance existing destinations and create new attractions.
Preserving Sabah’s rich cultural heritage is a key focus.
The State Government commits RM39.19 million to implement the Sabah State Cultural Development Master Plan 2020-2030.
This initiative includes developing a Cultural Mapping System, upgrading tourism facilities, and conserving artifacts, cultural heritage, and historical sites.
In summary, Sabah’s thriving tourism sector, marked by increased arrivals and revenue, is poised for further growth through enhanced air connectivity,
