Sabah is opening its doors to global citizens to experience its natural scenic attractions through the Sabah-Malaysia My Second Home (Sabah-MM2H) initiative. Tourism, Culture and Environment Minister Jafry Ariffin said the state government fully supports the sustainable growth of the Sabah-MM2H programme. “We believe this initiative contributes positively to our economy by stimulating tourism, real…
Sabah Tourism Board (STB) and Tourism Malaysia (TM) are aligning their tourism promotion strategies following the extension of the Visit Malaysia 2026 campaign to the end of 2027. This was discussed during a meeting in Kuala Lumpur between an STB delegation led by chairman Datuk Joniston Bangkuai, who is also Assistant Minister to the Chief…
The Sabah North Borneo Cycling Paradise and other destination offerings were unveiled at the Outbound Travel Mart (OTM) 2026 at the Jio World Convention Centre here. The initiative is aimed at strengthening engagement with the Indian market at one of Asia’s leading travel trade events. The cycling product was launched at the Tourism Malaysia Pavilion…
KOTA KINABALU: June 8, 2026 The Sabah government is committed to ensuring local communities remain the primary beneficiaries of tourism growth, particularly in Semporna, Tourism, Culture and Environment Minister Datuk Jafry Ariffin said. He said tourism development must be balanced and inclusive, with economic benefits directly reaching Sabahans and local communities. Jafry was commenting on…
Sabah has become the third place in the world to have a UNESCO Triple Crown site with the declaration of the Kinabalu National Geopark as The Kinabalu UNESCO Global Geopark. This distinction is shared with Jeju Island in Korea and Shennongjia in China. The decision was made by UNESCO’s Executive Board on May 24 in…
The Southeast Asia Biosphere Reserves Network Programme (SeaBRnet) promotes regional collaboration for conservation. Tourism, Culture, and Environment Minister Datuk Christina Liew emphasized SeaBRnet’s commitment to conserving designated biosphere reserves, focusing on the balance between human development and nature. The programme aims to foster cultural exchange, encouraging mutual understanding and respect among Southeast Asian nations. Liew…
KOTA KINABALU: The Malaysian Association of Tour and Travel Agents (MATTA) Sabah Chapter has recently embarked on a day trip to the interior areas to inspect the tourism products there. Its honorary secretary, Alicia Gomes who led the MATTA Sabah entourage said the purpose of the brief sojourn was to get the latest updates of…
The Sabah Wildlife Department, in collaboration with key local conservation groups has successfully held its pangolin conservation initiatives across Sabah. This series of impactful projects has strengthened the protection of pangolins, which are classified as Schedule 1 “totally protected species” under the Sabah Wildlife Conservation Enactment 1997. “Pangolins are endangered species and protecting them is…
The Sabah Tourism Board (STB) will set up a tourism crisis response unit to steer the industry through growing global uncertainties stemming from the Middle East conflict and rising operating costs. Chief executive officer Julinus Jeffery Jimit will head the unit, and assisted by his deputy Humphrey Ginibun who will assume the role of chief…
TAMPARULI: Rumah Terbalik and 3D Wonders Museum, one of the unique tourism attractions near here is offering the front liners free entrance from May 22 to July 1. This is a token of appreciation to thank the front liners for their selfless sacrifices in dealing with the Covid-19 pandemic, said its owner, Alexander Yee. “We…