Sabah’s rise as a sustainable MICE tourism destination showcases its potential, despite being in its early stages. Noredah Othman, CEO of the Sabah Tourism Board (STB), highlighted the state’s commitment to conservation, positioning it as a sustainable business events location. Sabah is gearing up from being a leisure destination to host impactful business events following…
A delegation from the Ministry of Tourism, Culture, and Environment (KePKAS) and the Sabah Convention Bureau (SCB) is attending the 63rd International Congress and Convention Association (ICCA) to build connections in Abu Dhabi, UAE. Minister Datuk Seri Christina Liew, who led the delegation, is looking forward to engaging with professionals and industry leaders to collaborate,…
Indian golfers have discovered the allure of Sabah, seeing it as more than just a golfing destination. A group of five golf enthusiasts arrived in the state and were immediately captivated by the breathtaking scenery and warm hospitality of Kota Kinabalu. Organized by Tourism Malaysia, their four-day familiarization tour aims to showcase the diverse attractions…
PAPAR: May 1, 2026 The state-level Pesta Kaamatan was launched here with a strong emphasis on unity, cultural heritage and community harmony, reinforcing the harvest festival’s role as a cornerstone of Sabah’s cultural identity. The festival, themed “Kaamatan: Harvesting Unity, Celebrating Harmony”, highlights the importance of preserving traditions while strengthening bonds among Sabah’s diverse communities….
The Asia Triathlon Cup 2024 will be held on 2 November 2024 at Tanjung Aru Beach, featuring 63 elite athletes from 13 countries and 150 age-group athletes. The competition includes 43 men and 20 women from Japan, Australia, the United States, Great Britain, Uzbekistan, and various Southeast Asian nations. They will compete in a gruelling…
SANDAKAN: Online sea turtle nest adoption programme will be introduced at the Turtle Islands Park starting next year when the online system currently under development is ready. Thus, this will allow anyone who is interested to participate in the adoption programme from anywhere without having to visit the island. Tourism, Culture and Environment Minister Datuk…
Far-flung villages in Sabah won’t be left out on efforts to boost the livelihoods of rural communities through tourism, stated Sabah Tourism Board (STB) Chairman Datuk Joniston Bangkuai. To date, STB has catalogued 133 rural tourism products across the 10 poorest districts in Sabah, including community-based tourism, homestays, and privately owned ventures. The districts are…
The hotel industry, faced with unprecedented challenges, has shown remarkable resilience and adaptability. Despite the trials of the past few years, the industry has proven its ability to overcome adversity. Tourism, Culture, and Environment Minister Datuk Christina Liew spoke at the Sabah Hospitality Fiesta 2023, emphasizing the industry’s journey to recovery. The Covid-19 pandemic forced…
KOTA KINABALU: May 4, 2026 The opening of Sheraton Kota Kinabalu marks a significant milestone in Sabah’s tourism development, said Chief Minister Datuk Seri Hajiji Noor. He said the hotel, built at a cost of more than RM300 million, reflects strong investor confidence in the state despite global uncertainties. He noted that several other hotel…
The Sabah government is targeting more than four million tourist arrivals in conjunction with Visit Malaysia 2026, while planning to roll out Visit Sabah Year 2027 as part of efforts to further revitalise the state’s tourism sector. The initiatives were outlined in the state government policy address delivered by Yang di-Pertua Negeri Tun Musa Aman…