Several initiatives will be taken to revive the tourism industry

[pl_row] [pl_col col=12] [pl_text] KOTA KINABALU: Tourism, Culture and Environment Minister Datuk Jafry Ariffin said several initiatives will be considered to help boost the ailing tourism industry in Sabah. Among them include the restarting tourism guidelines issued by the United Nations World Tourism Organisation (UNWTO) recently, he said. The guidelines encouraged the use of a…

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Sabah’s tourism to thrive in 2024

The Year of the Dragon brings hopes and aspirations for a better economic prospects in Sabah, said Tourism, Culture and Environment Minister Datuk Christina Liew. The dragon in the Chinese zodiac symbolises power, success, luck and good fortune, hence further economic rejuvenation, said Liew in her Chinese New Year message. Liew expressed optimism that tourism…

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Sabah earns RM3mil at KL’s Matta Fair

Sabah’s tour companies and hotels reaped nearly RM3 million in sales at the recent three-day Matta Fair in Kuala Lumpur. Assistant Tourism, Culture, and Environment Minister cum Sabah Tourism Board Chairman Datuk Joniston Bangkuai highlighted Semporna as the most sought-after destination. He added that the Sabah tourism team also observed strong interest in nature-based attractions…

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Sabah Community Based Tourism Fair on Nov 17-19

KOTA KINABALU: The Sabah Community Based Tourism Fair 2023 is returning for its fifth edition next month at Suria Sabah Shopping Mall. This event, organised by the Sabah Tourism Board and Federation of Rural Tourism Association Sabah (FeRTAS), aims to boost rural tourism and showcase diverse cultural experiences. Running from Nov 17-19, the fair will…

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Sabah meets 3.5 mil target in 2025

Former Tourism, Culture and Environment Minister Datuk Seri Christina Liew is delighted that Sabah has achieved its target of 3.5 million tourist arrivals set for 2025. She attributed this accomplishment to the relentless efforts put in by the ministry (KePKAS) and its agencies, namely Sabah Tourism Board (STB), Sabah Convention Bureau (SCB), Sabah Parks Board…

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Sabah urged to diversify tourism products

KOTA KINABALU: April 28, 2026 Luyang Assemblyman Samuel Wong Tshun Chuen said Sabah has strong natural attractions but lacks diversified products and new tourism offerings, resulting in shorter visitor stays and low return visits. He proposed expanding the sector beyond conventional attractions by developing new segments such as food festivals, agro-tourism, sports tourism, cultural events…

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Tawau’s tropical rainforest run on Nov 26

The second edition of the Tropical Rainforest Run 2023 is scheduled for Nov 26 at Tawau Hills Park. The run, featuring two routes: a challenging 21km tropical rainforest trail and a family-friendly 6km sulphurous springs fun run. The 21km route follows the demanding Mount Lucia trail, ascending to 800m, said Tourism, Culture and Environment Minister…

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