Malaysia’s Ministry of Tourism, Arts and Culture aims to welcome 3.2 million Muslim tourists this year, part of their target of 16.1 million foreign tourists. Malaysia is a renowned hub for Islamic tourism, supported by its position in Muslim Friendly Tourism and Hospitality (MFTH). In 2022, Malaysia attracted 10.07 million international tourists, including 2.12 million…
The Sabah Tourism Board (STB) proudly announces its recent achievement, securing the esteemed PATA Gold Award in the ‘Travel Video – Catching Sabah’ category at the Pacific Asia Travel Association (PATA) Travel Mart held in New Delhi, India. The winning 5:45-minute video, a collaboration with Huntwo Studios, brilliantly showcases Sabah’s diverse attractions, from urban exploration…
The Southeast Asia Biosphere Reserves Network Programme (SeaBRnet) promotes regional collaboration for conservation. Tourism, Culture, and Environment Minister Datuk Christina Liew emphasized SeaBRnet’s commitment to conserving designated biosphere reserves, focusing on the balance between human development and nature. The programme aims to foster cultural exchange, encouraging mutual understanding and respect among Southeast Asian nations. Liew…
SEPANG, 16 June 2020 – AirAsia continues its efforts to revive the domestic tourism industry by partnering directly with local hotels to offer hassle-free, best price guaranteed deals with bigger savings on SNAP, its flight + hotel combo booking platform. Just SNAP, fly and stay from as low as RM139* from Kuala Lumpur to Penang…
Chief Minister Datuk Seri Hajiji Noor emphasizes aggressive development of Community-Based Tourism (CoBT) for economic growth, especially in rural areas. The State Government pledges full support to the Ministry of Tourism, Culture, and Environment and Sabah Tourism Board (STB). Despite the ongoing pandemic recovery, CoBT initiatives have yielded positive results, with 224,356 tourists generating nearly…
Malaysian High Commissioner to the UK, Datuk Zakri Jaafar, recommends Sabah focus on nature-based tourism for UK visitors, citing their strong preference for rural and unspoiled environments. Zakri conveyed this during a briefing at the Malaysian Embassy, urging the Sabah Tourism Board to actively promote its Rural Community Based Tourism to the UK market. The…
KOTA KINABALU, Oct 27-Former world’s no.1 badminton champion and a national hero Datuk Lee Chong Wei has agreed to take the role of Sabah Tourism Ambassador from October 2021 to December 2022. Lee, a Penangite was chosen for this role because of his global reputation through his remarkable performance in the international arenas, winning trophies…
Sabah’s position as a leading eco adventure and sustainable tourism destination was further cemented when the Borneo Rainforest Lodge (BRL) bagged three major accolades in Singapore. BRL, a subsidiary of the Yayasan Sabah Group of Companies, achieved this exceptional milestone during the World Luxury Hotel Awards 2025 ceremony held at PARKROYAL Collection Pickering on October…
KOTA KINABALU: The Rumah Terbalik has set aside RM350,000 in lucky draw prize to boost local tourism amidst the recovery movement control order to curb the global COVID-19 pandemic. Its owner, Alexander Yee said starting from July 3 until July 31, 2020, they will be giving away exciting prizes to all who bought the Rumah…
A delegation from the Ministry of Tourism, Culture, and Environment (KePKAS) and the Sabah Convention Bureau (SCB) is attending the 63rd International Congress and Convention Association (ICCA) to build connections in Abu Dhabi, UAE. Minister Datuk Seri Christina Liew, who led the delegation, is looking forward to engaging with professionals and industry leaders to collaborate,…