South Korean visitors to Sabah on the rise

KOTA KINABALU: The Sabah Tourism Board (STB) has reported a significant increase in South Korean tourist arrivals in the first month of 2023. With 21,541 visitors recorded, this marks a significant increase compared to the 55,152 South Korean tourists who visited Sabah throughout the entire year of 2022. Sabah’s Tourism, Culture and Environment Minister and…

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Sabah to boost CBT ahead of VMY26

Sabah is gearing up for Visit Malaysia Year 2026 and Explore Sabah 2026/2027 by promoting authentic, inclusive, and sustainable tourism experiences. Tourism, Culture and Environment Minister Datuk Seri Christina Liew said the focus is on boosting community-based tourism (CBT) and adopting innovative strategies to benefit local communities. At the launch of the two-day (June 28-29)…

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STB and AirAsia to enter 5-year partnership to boost tourism

Sabah Tourism Board and AirAsia are set for a strategic 5-year partnership to elevate Sabah’s tourism. Following discussions, a Memorandum of Collaboration (MoC) is expected after Chinese New Year. The plan includes expanding international routes and potential development of Kota Kinabalu International Airport Terminal 2 to meet rising demand. Both parties emphasize creating a mutually…

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BRL focuses on GHP to ensure guests safety

The Borneo Rainforest Lodge (BRL) nestled in Danum Valley has always emphasised good hygiene practice (GHP) to ensure guests safety while immersing in the pristine wilderness. For this, they have embarked on the Hazard Analysis and Critical Control Points (HACCP) awareness training to enhance food safety knowledge for its personnel, BRL Director of Operation, Sail…

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AirAsia X moving closer towards the completion of its transformative aviation acquisition proposal

AirAsia X (AAX or the Company) has obtained clearance from Bursa Malaysia Securities Berhad (Bursa Malaysia) for the extraordinary general meeting (EGM) circular for shareholders detailing the proposed acquisition of Capital A Berhad’s aviation business. This brings the company closer to completing the acquisition of AirAsia Aviation Group Limited and AirAsia Berhad to form a…

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STB wins top award at ATHA

KUALA LUMPUR: Sabah tourism industry received a boost when the Sabah Tourism Board (STB) won the 2022 most outstanding tourism board award at the inaugural Asian Tourism and Hospitality Awards (ATHA) ceremony. The event was held during the 2022-2023 ATHA, which was co-organised by TIN MEDIA (Malaysia’s First Independent Travel Trade Media) and Asia Hospitality…

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Swepa plans to host Women CEO Summit 2024

The Sabah Women Entrepreneurs and Professionals Association (Swepa) plans to host an international event next year, the Women CEO Summit. Tourism, Culture, and Environment Minister Datuk Christina Liew welcomed the proposal and prepared to collaborate with Swepa. “We welcome any form of collaborative effort for any meeting, incentive, convention, and exhibition (MICE) event for the…

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