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Bugis culture to be Sabah’s tourism product

KOTA KINABALU: The inaugural Bugis Ethnic Food Fiesta held in Tawau is yet another cultural heritage product for the tourism sector. The product, a pilot project was launched in September 2022. It is aiming to boost tourism activities and community involvement. A variety of traditional Bugis delicacies and traditional dances were showcased during the event…

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Sabah strengthens air connectivity with China

Sabah welcomes Shanghai Airlines on July 2, as the second China-based airline to resume direct flights into Kota Kinabalu, enhancing air connectivity and the tourism industry. Assistant Tourism, Culture, and Environment Minister Datuk Joniston Bangkuai, greeted the inaugural flight’s 159 passengers, emphasizing the importance of this development for the tourism sector. The collaboration between Sabah…

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Largest palm print wall

Shangri-La Rasa Ria in Tuaran, made history by achieving the largest palm print wall in the Malaysia Book of Records. Fourty-four delegates from the 26th Miss Tourism International 2023 imprinted their palms, symbolizing unity and cultural diversity. Rasa Ria General Manager Fiona Hagan, expressed immense pride in the achievement, stating the palm print wall showcases…

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Sabah welcomes Shanghai investors

Shanghai businessmen expressed keen interest in investing in Sabah’s tourism and property development sectors. Their intentions were revealed to Tourism, Culture and Environment Minister Datuk Christina Liew during a courtesy call. Seeking advice on securing state support, the investors from Dresser Wayne Fuel Equipment (Shanghai) Co Ltd were assured of the government’s investor-friendly approach. Liew…

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Sabah target 2.8 million tourists and RM5.6 bil revenue by 2024

Sabah aims to welcome 2.8 million tourists in 2024, targeting RM5.6 billion in tourism receipts, announced Tourism Minister Datuk Christina Liew. This ambition hinges on organizing renowned events like the Mount Kinabalu Climbathon and Sabah Fest. Liew expressed gratitude for state government support, allocating funds to the Sabah Convention Bureau to enhance business events and…

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Love for trees message via arts

The “Nature’s Gift of Trees” project is aiming to expand its message worldwide, encouraging a love for trees. The creation by the Deco Art Group is among 11 art installations showcased at the 11th edition of “Installation Art by the Bay @KK 2024”, taking place at Tanjung Aru Beach from 20 to 23 September. Local…

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Sabah urged to diversify tourism products

KOTA KINABALU: April 28, 2026 Luyang Assemblyman Samuel Wong Tshun Chuen said Sabah has strong natural attractions but lacks diversified products and new tourism offerings, resulting in shorter visitor stays and low return visits. He proposed expanding the sector beyond conventional attractions by developing new segments such as food festivals, agro-tourism, sports tourism, cultural events…

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