Sabah taps RBA network to boost tourism

The Sabah Tourism Board (STB) is tapping into Royal Brunei Airlines’ (RBA) expanding network to boost arrivals to the state. Last year, RBA carried 46,275 passengers to Kota Kinabalu, accounting for a modest 2.43 per cent of total arrivals. RBA’s growing flight network covering Asean, North Asia, the Middle East, Oceania, the UK and beyond …

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Kinabalu UNESCO benefits local residents in three districts

The Kinabalu UNESCO Global Geopark offers numerous benefits and economic opportunities for around 291,300 residents in Kota Belud, Kota Marudu, and Ranau. Covering 4,750 square kilometres and involving 423 villages, it provides avenues for increased income through tourism and cultural preservation. Chief Minister Datuk Seri Hajiji Noor, highlighted the positive impacts, such as business opportunities…

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Sabah to boost CBT ahead of VMY26

Sabah is gearing up for Visit Malaysia Year 2026 and Explore Sabah 2026/2027 by promoting authentic, inclusive, and sustainable tourism experiences. Tourism, Culture and Environment Minister Datuk Seri Christina Liew said the focus is on boosting community-based tourism (CBT) and adopting innovative strategies to benefit local communities. At the launch of the two-day (June 28-29)…

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CoBT highlighted at ITB Berlin

Sabah’s proactive efforts to promote community-driven tourism in rural areas have received accolades from the European Travel Agents’ and Tour Operators’ Association (ECTAA). ECTAA Secretary-General, Erik Dresin, praised the initiative during a “Sustainability Exchange” session organised by the Malaysian Travel and Tours Association (MATTA) at the ITB Berlin, the world’s largest travel trade show. Dresin…

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Tourists safety is top priority in Sabah

The Ministry of Tourism, Arts, and Culture (Motac) in collaboration with the state’s stakeholders held a special meeting to address accidents involving tourists in Sabah. This was following over 13 cases have been reported, includes the capsizing of a boat in Timba-Timba Island and a drowning incident involving foreign tourists in Kudat in July, recently….

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ATM focuses on sustainability

Arabian Travel Market (ATM) is gearing up to host its 30th edition from May 1-4, and the event promises to be monumental. The first edition of ATM in 1994 saw about 7,000 attendees and participants from 52 nations, but this year’s edition will feature over 2,000 exhibitors and an estimated 34,000 attendees from more than…

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Economic stimulus package timely boost

KUALA LUMPUR: The Malaysian Association of Tour and Travel Agents (MATTA) is delighted with the RM20 billion Economic Stimulus Package announced by Interim Prime Minister Tun Dr Mahathir Mohamad on Thursday, which will help mitigate the impact to the tourism industry that has been severely affected by Covid-19. MATTA president Datuk Tan Kok Liang said…

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