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Sabah’s proactive efforts to promote community-driven tourism in rural areas have received accolades from the European Travel Agents’ and Tour Operators’ Association (ECTAA). ECTAA Secretary-General, Erik Dresin, praised the initiative during a “Sustainability Exchange” session organised by the Malaysian Travel and Tours Association (MATTA) at the ITB Berlin, the world’s largest travel trade show. Dresin…

Tourism, Culture and Environment Minister Datuk Christina Liew welcomed the participation of seven tourism players from Sabah in ITB Berlin 2024 that begins on March 5. They are Borneo Eco Tours, Rustic Borneo, Borneo Escapade, Borneo Trails, Tabin Wildlife Holidays, Sepilok Tropical Wildlife Adventure, and Borneo Nature Tours. The Minister urged the industry stakeholders to…

AirAsia Malaysia celebrated another milestone for its second biggest hub in Malaysia, Kota Kinabalu, with its inaugural flight to Seoul, South Korea, which took flight with 100 percent passenger load factor. Commencing operations starting on March 4, 2024 with daily frequencies, this new route marks the airline’s continued expansion in Sabah with a total of…

Minister of Tourism, Culture, and Environment, Datuk Christina Liew, hosted a dinner for Her Excellency Datin Paduka Dr Adina Kamarudin, the Ambassador of Malaysia to the Federal Republic of Germany, along with officials from Tourism Malaysia Frankfurt Office. The dinner, held at a prominent restaurant, served as a precursor to ITB Berlin 2024, the world’s…

The Sabah Tourism Board (STB) is actively pursuing partnerships with airlines to expand route networks, led by CEO Julinus Jeffrey Jimit. At the recent Route Asia Forum 2024, STB engaged with key players like Scoot, AirAsia, and others to strategize growth. STB Chairman Datuk Joniston Bangkuai stressed the importance of aligning with airlines catering to…

Foster introduces the Sepilok Jazz Academy, nurturing jazz talent among youth, coinciding with the Sepilok Jazz event on September 6-7, 2024 in Sandakan Led by President Alexander Yee Kok Tsen, it offers not only musical experiences but also fosters personal development and healthy activities. Supported by Sabah Tourism Board and Maswing, the academy collaborates with…

Efforts to position Pulau Manukan as a five-star boutique resort are underway to meet the growing demand for accommodation facilities on the island. Tourism, Culture and Environment Minister Datuk Christina Liew announced this when officiating at the Lido Chinese New Year Night Market organised by the Federation of Chinese Associations Sabah (FCAS) at the Lido…

AirAsia will launch its new Kota Kinabalu-Shanghai route on February 20, Minister of Tourism, Culture and Environment Datuk Christina Liew said. Announcing this on Tuesday, she said it is heartening to note that this will be the airline’s eleventh international flight to Sabah. There will be three weekly flights from Kota Kinabalu to Shanghai (Tuesday,…

The Year of the Dragon brings hopes and aspirations for a better economic prospects in Sabah, said Tourism, Culture and Environment Minister Datuk Christina Liew. The dragon in the Chinese zodiac symbolises power, success, luck and good fortune, hence further economic rejuvenation, said Liew in her Chinese New Year message. Liew expressed optimism that tourism…

Over 10,000 people attended the Chinese New Year 2024 open house hosted by the State Government and FCAS at the Sabah International Convention Centre. Governor Tun Juhar Mahiruddin and wife, Toh Puan Norlidah R.M Jasni, Chief Minister Datuk Seri Hajiji Noor and wife, Datin Seri Juliah Salag were among the dignitaries present. Organised by Tourism,…