The Sabah Tourism Board (STB) is actively pursuing partnerships with airlines to expand route networks, led by CEO Julinus Jeffrey Jimit.
At the recent Route Asia Forum 2024, STB engaged with key players like Scoot, AirAsia, and others to strategize growth.
STB Chairman Datuk Joniston Bangkuai stressed the importance of aligning with airlines catering to Sabah’s markets for tourism growth.
With a focus on emerging markets like India and Central Asia, STB aims to enhance connectivity and tourism experience through these partnerships.
