STB wins top award at ATHA

KUALA LUMPUR: Sabah tourism industry received a boost when the Sabah Tourism Board (STB) won the 2022 most outstanding tourism board award at the inaugural Asian Tourism and Hospitality Awards (ATHA) ceremony. The event was held during the 2022-2023 ATHA, which was co-organised by TIN MEDIA (Malaysia’s First Independent Travel Trade Media) and Asia Hospitality…

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Sabah to be promoted via fun travel activities book

KOTA KINABALU: Sabah film production company, Vinoun Films, has created an educational colouring guidebook for Rajawali Homes in Kota Marudu. The book features fun activities and attractions along the way from Kota Belud to Kudat division area. The complimentary activity book includes two main bird characters, Kondiu (eagle) and Odu (grandmother) dressed in traditional Kadazandusun…

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Sabah urged to expand niche eco-lodges to boost conservation tourism

Sabah needs more niche accommodation options in conservation areas to align with its rich biodiversity. This is aimed at enhancing the experience for medium to high-end tourists, particularly those willing to stay longer and invest in a unique nature experience while learning about Sabah’s conservation efforts. Assistant Tourism, Culture, and Environment Minister Datuk Joniston Bangkuai,…

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A&W bringing back the drive-in good times

A&W is bringing back the good times of the drive-thru and drive-in experience in Sabah. The opening of its standalone store at Parklane City Benoni marks another milestone in its expansion plan. “This store is seated in the best location, adjacent to banks, a cinema, the commercial centre as well as housing,” said WSG Group…

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Kiulu embraces agro-tourism

Kiulu, known for eco and cultural tourism, is now promoting agro-tourism. The inaugural pineapple and local fruits festival initiated by Kiulu Assemblyman Datuk Joniston Bangkuai, witnessed participation from 60 growers and SMEs. Representatives from tourism associations and hotels attended. Joniston who is also Assistant Tourism, Culture and Environment Minister, stressed the need to diversify attractions…

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