The Malaysian Association of Tour and Travel Agents (Matta) Sabah Chapter will host MATTA Fair Sabah 2026 from 17 to 19 April 2026 at the Sabah International Convention Centre.
The three-day travel fair will bring together attractive travel, tour, flight and hospitality deals under one roof at competitive prices.
Sabah, located on the island of Borneo, plays a significant role in Malaysia’s tourism development.
Known for its rich biodiversity, iconic Mount Kinabalu and diverse cultural heritage, Sabah continues to attract domestic and international travellers seeking authentic, nature-based experiences.
The fair aims to further strengthen Sabah’s tourism profile by providing a platform for industry players to promote exclusive travel packages and value-added offers.
This year’s fair will feature more than 150 exhibition booths, reflecting strong industry participation and growing interest in travel.
RHB Bank has once again been appointed the official bank partner for the fair, reaffirming its continued support and collaboration with the event.
Visitors can look forward to exclusive on-site promotions, attractive payment solutions and rewarding offers designed to enhance their travel purchasing experience.
“This encouraging performance reflects the public’s growing confidence to travel and the resilience of the tourism industry,” said Matta Sabah chairman and organising chairman Mohd Azlan Saleh.
“Matta supports both domestic and inbound tourism as key contributors to Malaysia’s economic growth.
“In conjunction with Visit Malaysia 2026 (VM2026), where Matta serves as a strategic partner, we aim to create greater exposure and opportunities for our members while positioning Sabah prominently on the global tourism map.
“In addition, Matta Sabah supports future initiatives such as Visit Sabah 2027, formerly known as Explore Sabah 2027, with a focus on niche segments including Muslim-friendly travel packages.
“Sustainability practices will continue to be emphasised, and Matta Fair Sabah 2026 will introduce greater participation from local community-based products, supporting inclusive and sustainable tourism development.”
Malaysia Aviation Group (MAG) is the official airline partner for the fair and will offer a range of travel options and promotional fares to support the fair, providing greater connectivity and value for travellers.
Visitors can also participate in the fair buyers’ contest, where shoppers who spend a minimum of RM100 stand a chance to win attractive prizes, including travel-related rewards.
For more information can visit www.mattafair.org.my or follow MATTA Fair Sabah on Facebook at @MATTA Sabah and on Instagram at @mattafairsabah.
