KOTA KINABALU: The inaugural Bugis Ethnic Food Fiesta held in Tawau is yet another cultural heritage product for the tourism sector. The product, a pilot project was launched in September 2022. It is aiming to boost tourism activities and community involvement. A variety of traditional Bugis delicacies and traditional dances were showcased during the event…
Sabah’s tourism sector is recovering, especially from China, since reopening borders this year. Tourism, Culture and Environment Minister Datuk Christina Liew expressed delight in working with AirAsia to welcome more travellers to the state. AirAsia’s high load factors strengthen international relations and help achieve the goal of 2.2 million tourist arrivals. Liew praised AirAsia for…
KUALA LUMPUR: The Sabah pavilion was among the busiest at the recent Matta Travel Fair, with visitors flocking to make inquiries and purchase travel packages. Sabah had the largest presence at the fair, with 45 travel and tour agents in attendance. According to Datuk Joniston Bangkuai, Chairman of the Sabah Tourism Board, the positive reception…
KOTA KINABALU: A group of local Chinese speaking tourist guides who became jobless following the Covid-19 outbreak which shutdown the tourism industry has decided to act to make ends meet. Instead of letting the grass grow under their feet while waiting for the recovery, they had resolved to adapt to the new environment to stay…
KUNDASANG: Borenos Fried Chicken is planning to expand its delivery services to hikers at Mount Kinabalu. The Borenos team made their way to the mountain on Oct 28, alongside its iconic mascot to see whether it was feasible for them to bring its signature dishes there. “We have been receiving plenty of requests from customers…
KOTA KINABALU: The Sabah Tourism Board (STB) has reported a significant increase in South Korean tourist arrivals in the first month of 2023. With 21,541 visitors recorded, this marks a significant increase compared to the 55,152 South Korean tourists who visited Sabah throughout the entire year of 2022. Sabah’s Tourism, Culture and Environment Minister and…
Tourism Malaysia Sabah, in collaboration with Sabah Tourism Board, is launching the ‘Bah! Mari Pigi Sabah & Labuan Roadshow 2023,’ a week-long promotional tour to Peninsular Malaysia from May 22 to 27. The roadshow will cover Selangor, Putrajaya, and Kuala Lumpur, targeting expatriates and students. Among the educational institutions to be visited are Management and…
AirAsia continues its commitment to support the regional tourism industry by unveiling the “Takeover Thailand” campaign aimed at highlighting the ‘Land of Smiles’ as the preferred travel destination for travellers from Malaysia, Singapore and Indonesia. AirAsia has strategically collaborated with Tay Tawan, a revered Thai celebrity as ‘AirAsia’s Route Presenter for Malaysia’, to elevate the…
Malaysian High Commissioner to the UK, Datuk Zakri Jaafar, recommends Sabah focus on nature-based tourism for UK visitors, citing their strong preference for rural and unspoiled environments. Zakri conveyed this during a briefing at the Malaysian Embassy, urging the Sabah Tourism Board to actively promote its Rural Community Based Tourism to the UK market. The…
KOTA KINABALU: The recovery phase for the Sabah tourism sector is expected to take longer than other states due to its heavy reliance on air transport. However, Tourism, Culture and Environment Minister Datuk Jafry Ariffin is optimistic that all the strategies outlined would effectively restore the industry in the new norm. “We have planned and…