Matta Fair Sabah back due to strong demand

KOTA KINABALU/9 Dec: The Malaysian Association of Tour and Travel Agents (Matta) Fair Sabah is different from others because it emphasizes  more on promotions. Its Sabah and Labuan Chairman Lawrence Chin said the fair only allowed licensed agencies to participate and have always been a crowd puller for holiday packages. To further enhance visitors’ experience…

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STB to set up crisis unit to steer the industry

The Sabah Tourism Board (STB) will set up a tourism crisis response unit to steer the industry through growing global uncertainties stemming from the Middle East conflict and rising operating costs. Chief executive officer Julinus Jeffery Jimit will head the unit, and assisted by  his deputy Humphrey Ginibun who will assume the role of chief…

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Matta Fair Sabah on Oct 13-15 at SICC

The Malaysian Association of Tour and Travel Agents (Matta) Fair Sabah is gearing up for the year-end holidays, offering a wide range of packages. The second edition of Matta Fair Sabah for 2023 will take place from Oct 13 to 15 at the Sabah International Convention Centre. Over 60 booths with around 40 exhibitors will…

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BNT, BRL expand sustainable tourism

The Borneo Nature Tours (BNT) and the Borneo Rainforest Lodge (BRL) are positioning themselves at the forefront of sustainable and experiential tourism in Sabah. They will launch the Blue Rings Tour and the Dusun Subpan Cultural Experience in 2026, expanding their product offerings beyond the rainforest, said BNT and BRL Chief Operating Officer Sail Jamaludin….

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BRL marks Earth Hour with conservation initiatives

In a bid to promote environmental awareness, the Borneo Rainforest Lodge (BRL), nestled in Danum Valley, Lahad Datu, hosted a series of activities from March 15 to 22 in conjunction with Earth Hour 2025. The initiative featured a candle-lighting ceremony as a symbolic gesture to highlight energy conservation, said BRL Chief Executive Officer Freddie Coleman….

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Hong Kong star to promote Sabah tourism for VM2026

Hong Kong personality Hugo Wong has been roped in to promote Sabah’s rural tourism in conjunction with the Visit Malaysia 2026 campaign and Visit Sabah 2027. This followed the signing of a Memorandum of Understanding (MoU), appointing him as corporate social responsibility strategic partner, with Malaysian Chinese Tourism Association (MCTA) Sabah chairman Vincent Sia at…

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Youngsters prefer travelling over buying luxury items

The Generation Z and Millennials prioritise dream vacations over luxury purchases, said Tourism Malaysia. Its Senior Director of Domestic and Events Division, Iskandar Mirza Mohd Yusof said research showed many prefer to book hotels that offer spa and wellness services. Based on American Express 2023 Global Travel Trends Report, the young travellers plan to spend…

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Samoa tourism on Sabah prospect

Samoa Tourism Authority chief executive officer Toleafoa Pativaine Petaia-Tevita (2022–2025) was in Kota Kinabalu to attend the 6th World Tourism Conference 2022 held from Nov 28 to 30 at the Sabah International Convention Centre. She also attended a dinner hosted by Funholiday Tours and Travel managing director Connie Chong at a seafood restaurant. “Kota Kinabalu…

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