The world’s most gruelling mountain race will return to Kundasang as the 32nd Mount Kinabalu International Climbathon takes place on 19 October 2025, drawing top skyrunners from 27 countries. Flagging off at Kinabalu Park, a UNESCO World Heritage Site, the 24.5km course will challenge runners to ascend 12.25km to Mount Kinabalu’s 4,095.2-metre summit before descending…
The Sabah North Borneo Cycling Paradise and other destination offerings were unveiled at the Outbound Travel Mart (OTM) 2026 at the Jio World Convention Centre here. The initiative is aimed at strengthening engagement with the Indian market at one of Asia’s leading travel trade events. The cycling product was launched at the Tourism Malaysia Pavilion…
South Korea has been one of the top three market sources for tourism in Sabah since the reopening of Malaysia’s international borders for travellers from all countries, effective April 2022. According to Tourism, Culture and Environment Minister Datuk Christina Liew, from January to September this year, Sabah received nearly 152,000 Korean visitors, an increase of 451.4 per…
KOTA KINABALU: April 29, 2026 The Sabah government will not compromise against unlicensed tourism activities, including those carried out by foreign tourists, to safeguard local operators and ensure industry integrity. Tourism, Culture and Environment Minister Datuk Jafry Ariffin said enforcement against such activities falls under the Tourism Industry Act 1992 (Act 482), which is under…
Borneo Escapade Tours (BET) has secured a long-term collaboration with Christine Volpert, a Germany-based tour and travel agent at the ITB Berlin 2024 held from March 5-7. Managing partner of BET Malvin Marcus and Patricia Kitingan held a fruitful meeting with Christine who expressed her eagerness to explore Saba’s markets. “Volpert wants to expand her…
In 2025, a total of 4.77 million Chinese tourists visited Malaysia, with about 690,000 travelling to Sabah, said Consul General of China in Kota Kinabalu, Zhu Xinglong. He said the increase stemmed from the mutual visa exemption agreement signed by China and Malaysia, allowing visa-free travel between the two countries. Currently, 716 flights operate weekly…
Sabah has become the third place in the world to have a UNESCO Triple Crown site with the declaration of the Kinabalu National Geopark as The Kinabalu UNESCO Global Geopark. This distinction is shared with Jeju Island in Korea and Shennongjia in China. The decision was made by UNESCO’s Executive Board on May 24 in…
KOTA KINABALU: Sabah’s tourism industry may suffer from higher airfares during festive seasons. Sabah Tourism, Culture and Environment Minister Datuk Christina Liew said with an increase in flight frequencies to Sabah, airline companies should keep their fares affordable, so as not to deter tourists from visiting Sabah. Liew has received complaints from East Malaysians who…
Oceanman can boost Sabah’s reputation as a leading sports tourism destination in Malaysia, said Sabah Tourism Board (STB) Chief Executive Officer Julinus Jeffrey Jimit. “As the host venue from 2024 to 2026, we are excited about the potential this event holds for positioning Sabah as a prime destination for sports tourism. “And with the event…
KOTA KINABALU: The Sabah Tourism Federation (STF) has anticipated that the state tourism industry which was adversely impacted by the global COVID-19 pandemic will likely to start rebounding in the second half of 2021. “However, it is still subject to the development and availability of the COVID-19 vaccination, as well as the impact of the…