Water villages to adopt CoBT concept to woo visitors

KOTA KINABALU: Sabah has over 20,000 houses on stilts, and this can be transform into tourism product by using the community-based tourism concept (CoBT). Sabah Assistant Tourism, Culture, and Environment Minister Datuk Joniston Bangkuai said CoBT implemented in the rural areas since 2014, has produced many successful operators. Thus, if this approach is adopted by…

Read More

Sabah to boost CBT ahead of VMY26

Sabah is gearing up for Visit Malaysia Year 2026 and Explore Sabah 2026/2027 by promoting authentic, inclusive, and sustainable tourism experiences. Tourism, Culture and Environment Minister Datuk Seri Christina Liew said the focus is on boosting community-based tourism (CBT) and adopting innovative strategies to benefit local communities. At the launch of the two-day (June 28-29)…

Read More

Big Sabah Sale’s diverse offerings attract international interest

Sabah is making strides in promoting itself as a prime destination for international business and tourism. Kota Kinabalu City Hall Mayor, Dato’ Sri Dr Sabin Samitah, highlighted that the recent 2nd BigSabah Sale demonstrated strong interest from neighbouring countries, reinforcing efforts to position Kota Kinabalu as a hub for regional trade and cultural exchange. Held…

Read More

Sabah eyes Japanese’s market

Sabah is making strides to boost its market presence in Japan through its participation in the Tourism Expo Tokyo 2024. Under the Tourism Malaysia Pavilion, the Sabah Tourism Board is promoting the state’s diverse offerings to the Japanese market, with a focus on student education tourism, diving, and birdwatching. These efforts are bolstered by the…

Read More

Sustainable tourism crucial for industry future

Tourism Malaysia has emphasized the importance of raising awareness about sustainable tourism, ensuring the industry’s long-term future. Its Senior Director Strategic Planning Division, Saidi Bundan highlighted the significance of sustainable tourism in line with the National Tourism Policy (2020-2030). This policy aims to transform Malaysia’s tourism sector through public-private sector partnerships and digitalisation for sustainable…

Read More

Inanam boasts with many tourism attractions

Inanam constituency being within the Crocker Range Biosphere Reserve, holds promise for tourism development. Tourism, Culture and Environment Minister Datuk Christina Liew pledged to showcase Inanam as a key tourism hub in Sabah. Speaking at the Inanam’s Chinese New Year celebration, she said Inanam boasts many tourism attractions that can be promoted. Inanam’s recent rapid…

Read More