STA aims for sustainable tourism recovery

The Sabah Tourist Association (STA) has identified the next two years as crucial for rebuilding confidence in the tourism industry. The newly elected Chairman for 2023-2025 term, Melanie Chu, highlighted the association’s commitment to sustainable and responsible tourism practices, aiming to create a resilient tourism sector in Sabah. The diverse lineup of stakeholders, including destination…

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KiTA welcomes cross-district and state travel with cautions

KOTA KINABALU: The Kinabatangan-Corridor of Life Tourism Operator Association (KiTA) welcomed the recent announcement by the government for allowing cross-district and state travel involving green zones amid the COVID-19 pandemic with some cautions. Its president, Alexander Yee (pix) commended the police and enforcement personnel needs to be aware of the zoning and standard operating procedures…

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Rural villagers to maintain sustainable farming to woo tourists

Assistant Tourism, Culture and Environment Minister Datuk Joniston Bangkuai encourages rural villagers to maintain the practice of cultivating their land to ensure a stable food supply. He emphasizes the significance of self-sufficiency for rural communities, reducing reliance on external food sources. Traditional farming methods have the potential to attract tourists interested in the local farming…

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AirAsia able to weather Covid-19 crisis better than many others, according to Brand Finance

SEPANG, 5 May 2020 – AirAsia Group is among the top airline brands that are well positioned to survive the Covid-19 crisis, judging from its cash position, brand strength and brand value, says independent brand valuation consultancy Brand Finance. Brand Finance recently released its annual report on the most valuable and strongest airline brands —…

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Trans Borneo Railway brings in tourists

The proposed Trans Borneo Railway project linking Sabah, Sarawak, Brunei, and Kalimantan, Indonesia, is hailed by Chief Minister Datuk Seri Hajiji Noor as a boon to the Borneo region. “Once materialised, the project will be impactful to enhance  people-to-people connectivity and economically, it will facilitate trade, promote growth of industries at the border areas and…

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Cultural experience welcoming for visitors

Tourism Malaysia Sabah marked the Kaamatan Festival with a cultural welcome event at KKIA for arriving visitors on May 30, ahead of the Visit Malaysia 2026 (VM2026) campaign. A total of 27 flights arrived, bringing an estimated 930 international and 4,933 domestic travellers who were warmly greeted with cultural festivities. Visitors enjoyed the Murut tribe’s…

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