STA aims for sustainable tourism recovery

The Sabah Tourist Association (STA) has identified the next two years as crucial for rebuilding confidence in the tourism industry. The newly elected Chairman for 2023-2025 term, Melanie Chu, highlighted the association’s commitment to sustainable and responsible tourism practices, aiming to create a resilient tourism sector in Sabah. The diverse lineup of stakeholders, including destination…

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Swepa plans to host Women CEO Summit 2024

The Sabah Women Entrepreneurs and Professionals Association (Swepa) plans to host an international event next year, the Women CEO Summit. Tourism, Culture, and Environment Minister Datuk Christina Liew welcomed the proposal and prepared to collaborate with Swepa. “We welcome any form of collaborative effort for any meeting, incentive, convention, and exhibition (MICE) event for the…

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Sabah breaks record at Matta Fair 2025

A record 94 travel and tour operators from Sabah are taking part in the MATTA Fair 2025 at MITEC Kuala Lumpur, more than double the number from April’s edition. Assistant Minister of Tourism, Culture and Environment Datuk Joniston Bangkuai, who is also Chairman of Sabah Tourism Board (STB), said the strong turnout shows the strength…

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Asia Triathlon returns to Sabah

Sabah is gearing up to host the Asia Triathlon Cup after a 22-year hiatus, in collaboration with the Malaysia Triathlon Association and sanctioned by World Triathlon. The event is set for November 11, 2023, at Prince Philip Park, Tanjung Aru. Datuk Christina Liew, Tourism, Culture, and Environment Minister, expressed excitement about the return of this…

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Big Sabah Sale to showcase over 100 varieties of goods

The Sabah International Convention Centre (SICC) is set to host a three-day Big Sabah Sale from Dec 15-17, featuring over 100 entrepreneurs, organisations, and departments.   Exhibitors will occupy more than 250 available spaces, promising mutual satisfaction, according to SICC Chief Executive Officer Datuk Rosmawati Lasuki.   “Visitors to the event are promised an extraordinary…

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