Chinese New Year welcoming activities were held at Kota Kinabalu International Airport (KKIA) and Tawau Airport in conjunction with the Visit Malaysia 2026 (VM2026) campaign. Tourism, Culture and Environment Minister Datuk Jafry Ariffin, officiated the ceremony at KKIA where arriving visitors were presented with mandarin oranges and goodie bags. The programme featured a traditional yee sang…
Sabah gains recognition as a burgeoning business event hub, drawing heightened interest from International Congress and Convention Association (ICCA) members. The “Feel Sabah Night” networking event, co-hosted by Sabah Tourism Board and TTG Asia Media during the ICCA conference in Bangkok, showcased Sabah’s attractions and event facilities. ICCA Regional Director Jose Barreiro praised Sabah’s diverse…
AirAsia Malaysia celebrated another milestone for its second biggest hub in Malaysia, Kota Kinabalu, with its inaugural flight to Seoul, South Korea, which took flight with 100 percent passenger load factor. Commencing operations starting on March 4, 2024 with daily frequencies, this new route marks the airline’s continued expansion in Sabah with a total of…
SHANGHAI: 23 September 2026 China Eastern Airlines plans to double or triple its Shanghai-Kota Kinabalu service to two or three flights daily and is exploring a direct Beijing-Kota Kinabalu route. The plan was outlined during Tourism, Culture and Environment Minister Datuk Jafry Ariffin’s courtesy call on the airline’s senior vice president for marketing and sales,…
The recent blackout at Kota Kinabalu International Airport (KKIA), the second busiest airport in Malaysia, has raised safety concerns for aircraft and passengers. Dato’ Seri Winston Liaw, Chairman of Sabah Association of Tour and Travel Agents, emphasized the need for Malaysia Airports Holdings Bhd (MAHB) to install a standby generator for immediate power restoration during…
Borneo Rainforest Lodge (BRL) emerged as a top winner at the Sabah Tourism Board (STB) Awards 2025, securing three golds, one silver and one bronze across multiple categories. The Yayasan Sabah Group of Companies subsidiary won gold in the Sabah Best Practice in Tourism Award (Accommodation), Sabah Best Practice in Tourism Award (Tourism Product),…
The Sabah Tourism Board (STB) is tapping into Royal Brunei Airlines’ (RBA) expanding network to boost arrivals to the state. Last year, RBA carried 46,275 passengers to Kota Kinabalu, accounting for a modest 2.43 per cent of total arrivals. RBA’s growing flight network covering Asean, North Asia, the Middle East, Oceania, the UK and beyond …
The Third International Business Events Forum – BE in SABAH 2026 recorded strong participation from domestic and international stakeholders, reflecting rising regional interest in business events platforms. Assistant Minister of Tourism, Culture and Environment Dr Andi Md Shamzureezal said the forum highlighted the expanding strategic role of Business Events (BEs) in facilitating regional engagement and…
Sabah’s tourism industry recorded a strong performance in 2025, welcoming 3,793,709 visitors and generating RM8.74 billion in tourism receipts. Tourism, Culture and Environment Minister Jafry Ariffin said the state had surpassed its 3.5 million visitor target and was now aiming for four million arrivals in 2026. “Our primary focus remains on delivering excellent hospitality and…