The Sabah International Food Expo (SIFEX 2026) will return for its fourth edition from April 24 to 26, 2026, at the Sabah International Convention Centre.
SIFEX 2026, regarded as the largest food exhibition in East Malaysia, will feature 312 booths showcasing more than 400 food and beverage brands from Malaysia and across the region, said organising chairperson Datuk Khatijah Bachtiyal, who is also managing director of ESM Exhibitor Relations Malaysia.
“Exhibitors will include participants from Brunei, the Philippines, Indonesia, Thailand, Singapore, Hong Kong and Taiwan, alongside federal government agencies and industry leaders.
“About 60,000 visitors are expected at the exhibition, themed “Tasting Tomorrow’s Market”, which offers opportunities for product showcasing, business networking and market expansion,” said Khatijah.
The expo will be open from 10am to 9pm and will serve both business-to-consumer and direct business-to-business engagement platforms.
Highlights include 400 FMCG brands, a Taiwan Product Fair, a vibrant street food section featuring authentic regional delights, and a dedicated pastry and bakery section showcasing artisanal creations, she said.
There will be food tasting sessions and cooking demonstrations by celebrity chef Dato’ Fazley Yaakob, she added.
Other activities include interactive workshops and product presentations featuring the latest culinary innovations, as well as 1,000 exclusive doorgifts for early visitors on the first day.
SIFEX 2026 invites supermarkets, importers, distributors, restaurateurs, café owners, hoteliers, investors, NGOs and food enthusiasts to participate in and support this regional food showcase.
The opening ceremony will be held on April 25 at 11am. Admission is free.
