Matta Fair Sabah back due to strong demand

KOTA KINABALU/9 Dec: The Malaysian Association of Tour and Travel Agents (Matta) Fair Sabah is different from others because it emphasizes  more on promotions. Its Sabah and Labuan Chairman Lawrence Chin said the fair only allowed licensed agencies to participate and have always been a crowd puller for holiday packages. To further enhance visitors’ experience…

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Sabah showcasing rural tourism in Peninsular Malaysia

Sabah is bringing its community-based tourism (CoBT) promotion to Peninsular Malaysia. For the first time, Sabah CoBT operators met with travel agents from Kuala Lumpur, Putrajaya, and Selangor in a business-to-business (B2B) session. at the Sabah Community Based Tourism Fair (SCBTF) 2024, which take place from 16 to 20 October at IOI Mall Putrajaya. Assistant…

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STB strengthens industry ties for Visit Sabah 2027

KOTA KINABALU: July 2026 The Sabah Tourism Board (STB) is realigning its strategy to strengthen collaboration with industry stakeholders ahead of Visit Sabah 2027. Assistant Minister to the Chief Minister and STB chairman Datuk Joniston Bangkuai said engagement with industry players is vital to ensure Visit Sabah 2027 initiatives are practical, focused and responsive to…

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Sabah to explore birding sites to incorporate with community-based tourism

KOTA KINABALU: Sabah’s rural areas hold great promise as a birding hotspot, opening up new educational and economic possibilities for the local community. Assistant Minister of Tourism, Culture, and Environment Datuk Joniston Bangkuai said birdwatching is an excellent activity to integrate into the community-based tourism initiative that will attract new visitors to the countryside. He…

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11 cultural centres to be built in Sabah

KOTA KINABALU: The Ministry of Tourism, Culture and Environment is planning to build 11 cultural centres in selected districts in Sabah. Its newly minted Minister, Datuk Jafry Ariffin disclosed that they are now in the process of acquiring the lands for the construction and it will be gazetted for the Sabah Cultural Board (SCB). Once…

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MOTAC champions sustainable practices for hotel waste

LANGKAWI: Tourism, Arts and Culture Ministry (MOTAC) in collaboration with ASEAN National Tourism Organisations (NTOs) is organising Sustainable Practices for Hotel Waste Management in ASEAN Tourism Industry Workshop on October 4-7. It aims to promote sustainable practices in hotel waste management through training-of-trainers programme. 60 people from the ASEAN member states, ministries, state governments and…

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Sabah strengthens climate action framework

KOTA KINABALU: April 28, 2026 The Sabah Climate Change Action Council (SCAC) is advancing key environmental policies, legislation and institutional frameworks to strengthen the state’s response to climate change, Chief Minister Datuk Seri Hajiji Noor said. He said the council, approved by the State Cabinet in 2022, has undertaken two major environmental studies — a…

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STB to work with universities to enhance rural tourism growth

KOTA KINABALU: The Sabah Tourism Board (STB) is committed to working closely with Universiti Malaysia Sabah (UMS) and other higher learning institutions to support the continued growth of the state’s rural tourism industry. Assistant Tourism, Culture, and Environment Minister Datuk Joniston Bangkuai said STB and tourism players could benefit greatly from the university’s studies of…

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