Sabah Tourism Board and AirAsia are set for a strategic 5-year partnership to elevate Sabah’s tourism.
Following discussions, a Memorandum of Collaboration (MoC) is expected after Chinese New Year.
The plan includes expanding international routes and potential development of Kota Kinabalu International Airport Terminal 2 to meet rising demand.
Both parties emphasize creating a mutually beneficial and achievable partnership, focusing on tangible benefits for Sabah’s tourism industry.
AirAsia plans to launch eight new routes into Sabah this year, contributing to the over 2 million passengers flown in 2023.
The commitment to collaboration aligns with Sabah’s interests and priorities, fostering a positive relationship.
