Digital drive to push Sabah tourism

Tourism Malaysia (TM) Sabah is ramping up its digital marketing efforts to strengthen the state’s tourism recovery ahead of Visit Malaysia 2026. State Director Haryanty Abu Bakar said they are adopting digital and innovative strategies to increase visibility for Sabah and Labuan. “We are confident that an e-commerce travel platform will enhance awareness and access,”…

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STB ‘Mansau Sabah Boostku’ all snap up

Sabah Tourism Board’s (STB) ‘Mansau Sabah Boostku’ travel incentive made waves during the three-day Matta Fair, Kuala Lumpur, signaling a strong interest in Sabah’s attractions. STB Chairman, Datuk Joniston Bangkuai, expressed delight as the entire RM200,000 incentive was claimed during the fair, underlining Malaysians and travelers’ fascination with Sabah. The initiative distributed 2,500 RM80 e-vouchers…

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CoBT key products to Sabah tourism

Almost all tourist products and attractions in Sabah are located in rural areas. The Sabah Tourism Board is promoting and marketing these products domestically and internationally, said Tourism, Culture, and Environment Minister Datuk Christina Liew. Therefore, community-based tourism (CoBT) activities are crucial to Sabah, said Liew in response to Appointed Assemblyman Datuk Raime Unggi at…

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Satta chairman in GE15 race

KOTA KINABALU: Sabah Association of Tour and Travel Agents (Satta) chairman Dato’ Seri Winston Liaw has decided to offer himself as candidate for the Kota Kinabalu parliamentary seat in the 15th General Election (GE15). Liaw representing Parti Kesejahteraan Demokratik Masyarakat (KDM) says he has 50 ways to upgrade all the facilities in Kota Kinabalu to…

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Promotes Sabah in Guangzhou & Shanghai

Tourism, Culture and Environment Minister Datuk Christina Liew is leading a delegation from her Ministry (KePKAS) and the Sabah Tourism Board (STB) on a four-day business trip to China to promote Sabah in Guangzhou and Shanghai. She is accompanied by the Ministry’s Permanent Secretary, Josie Lai Mei Sing. Liew met with the Managing Director of…

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