STB and AirAsia to enter 5-year partnership to boost tourism

Sabah Tourism Board and AirAsia are set for a strategic 5-year partnership to elevate Sabah’s tourism. Following discussions, a Memorandum of Collaboration (MoC) is expected after Chinese New Year. The plan includes expanding international routes and potential development of Kota Kinabalu International Airport Terminal 2 to meet rising demand. Both parties emphasize creating a mutually…

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Korean is coming in droves to Sabah

A surge in the number of Korean visitor arrivals to Sabah is foreseeable, said Tourism, Culture and Environment Minister Datuk Christina Liew. She said this is made possible by Asiana Airlines’ mounting of daily charter flights from Incheon to Kota Kinabalu from Dec 23, 2023 to Feb 29, 2024. She disclosed this after meeting with…

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Motac to launch Muslim-friendly packages in Nov

Tourism, Arts and Culture Minister (Motac) Dato Sri Tiong King Sing, is emphasising the development of Muslim-friendly tourism. He said Motac plans to launch Muslim-friendly tourism packages in Nov 2023, targeting the Middle East and China due to their substantial Muslim populations.   Motac will collaborate on luxury travel packages, such as golf and medical…

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AirAsia able to weather Covid-19 crisis better than many others, according to Brand Finance

SEPANG, 5 May 2020 – AirAsia Group is among the top airline brands that are well positioned to survive the Covid-19 crisis, judging from its cash position, brand strength and brand value, says independent brand valuation consultancy Brand Finance. Brand Finance recently released its annual report on the most valuable and strongest airline brands —…

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Sabah breaks record at Matta Fair 2025

A record 94 travel and tour operators from Sabah are taking part in the MATTA Fair 2025 at MITEC Kuala Lumpur, more than double the number from April’s edition. Assistant Minister of Tourism, Culture and Environment Datuk Joniston Bangkuai, who is also Chairman of Sabah Tourism Board (STB), said the strong turnout shows the strength…

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