KOTA KINABALU: Holiday Inn Express Kota Kinabalu has taken steps to enhance the safety and cleanliness of its premises when opening for business in downtown Kota Kinabalu by end of this year. The hotel management will implement the Intercontinental Hotels Group (IHG) very own “Clean Promise” programme at their Kota Kinabalu establishment. The programme was…
KOTA KINABALU/9 Dec: The Malaysian Association of Tour and Travel Agents (Matta) Fair Sabah is different from others because it emphasizes more on promotions. Its Sabah and Labuan Chairman Lawrence Chin said the fair only allowed licensed agencies to participate and have always been a crowd puller for holiday packages. To further enhance visitors’ experience…
KOTA KINABALU: May 27, 2026 The recent Malaysian Association of Tour and Travel Agents (Matta) Fair Sabah recorded a 50 per cent increase in visitors, with 37,499 people visiting the fair from April 17 to 19, 2026, compared with more than 25,000 last year. Matta Sabah chairman Mohd Azlan Saleh Abd Salam said the increase…
KOTA KINABALU: April 28, 2026 The Sabah government should ensure a balanced tourism strategy that does not overly prioritise international arrivals at the expense of domestic travellers, Silam Assemblyman Datuk Dr Mohammad Yusof Apdal said. He said while Sabah is targeting more than four million tourist arrivals in line with Visit Malaysia 2026, greater attention…
Fifty singers and about 50 supporters will take part in a senior solo singing contest, Voice in the Shadows – Our Concert, aimed at boosting tourism. “This small event can have a big impact,” said Main Organising Chairperson Datuk Eliza Goh, adding, music videos from the show showcasing Sabah attractions will be released nationwide and…
KOTA KINABALU: 30 May 2026 Tourism Malaysia welcomed domestic and international visitors through a vibrant Kaamatan celebration held in conjunction with the Visit Malaysia 2026 (VM2026) campaign at Kota Kinabalu International Airport (KKIA). The ceremony was attended by Tourism Malaysia director-general Mohd Amirul Rizal Abdul Rahim; Tourism Malaysia Human Resources Division director Muhamad Nasir Pahmi;…
KOTA KINABALU: April 28, 2026 Luyang Assemblyman Samuel Wong Tshun Chuen said Sabah has strong natural attractions but lacks diversified products and new tourism offerings, resulting in shorter visitor stays and low return visits. He proposed expanding the sector beyond conventional attractions by developing new segments such as food festivals, agro-tourism, sports tourism, cultural events…
Sabah’s proactive efforts to promote community-driven tourism in rural areas have received accolades from the European Travel Agents’ and Tour Operators’ Association (ECTAA). ECTAA Secretary-General, Erik Dresin, praised the initiative during a “Sustainability Exchange” session organised by the Malaysian Travel and Tours Association (MATTA) at the ITB Berlin, the world’s largest travel trade show. Dresin…
KOTA KINABALU, Oct 27-Former world’s no.1 badminton champion and a national hero Datuk Lee Chong Wei has agreed to take the role of Sabah Tourism Ambassador from October 2021 to December 2022. Lee, a Penangite was chosen for this role because of his global reputation through his remarkable performance in the international arenas, winning trophies…