KOTA BELUD: 29 September 2026
Sabah has recorded 2.6 million visitor arrivals as of August and remains on track to meet its four-million target this year.
“With a stronger fourth quarter, I believe the target remains achievable,” Chief Minister Datuk Seri Hajiji Noor said.
Of the total, 1.1 million were international arrivals and 1.5 million were domestic.
The State Government, he said, is committed to tourism growth that is competitive, inclusive and sustainable, as set out in the Sabah Tourism Blueprint.
The blueprint addresses flight connectivity, environmental protection and wider local participation.
“Achieving these goals requires close collaboration between the public and private sectors,” Hajiji said.
“Sabah has extraordinary strengths, from its islands and beaches to its rainforests, mountains, wildlife, culture and cuisine.
“With sound planning, professional management and effective marketing, we can share these strengths with more visitors while protecting the environment and respecting local communities.”
He was speaking at the opening of the JSK Mantanani Island Resort.
The RM160 million resort, off Kota Belud, has 84 villas and eco-friendly facilities.
“I welcome its partnership with Wyndham Hotels and Resorts. Association with a globally recognised brand can introduce Mantanani to a wider market and support high standards,” Hajiji said.
The benefits, he said, must extend beyond the resort itself.
“Tourism can create jobs, build skills and open opportunities for local entrepreneurs, suppliers, transport providers and other businesses.
“I hope the resort’s success will be shared with the communities of Kota Belud and beyond.”
Ensuring local communities benefit is central to sustainable growth and a key thrust of the Sabah Maju Jaya development agenda.
“We must welcome visitors while protecting our natural and cultural heritage, so future generations can continue to enjoy Sabah,” he said.
The State Government is refining strategies to strengthen Sabah’s appeal ahead of Visit Sabah Year 2027.
“Visit Sabah Year 2027 is more than a tourism campaign, it is a shared agenda for the whole state.
“Its success depends on the commitment, cooperation and active participation of everyone, the government, industry players, the private sector, local communities and the people of Sabah.
“By working together, we can strengthen Sabah’s position as a competitive, sustainable, world-class destination,” he said.
