Promotes Sabah in Guangzhou & Shanghai

Tourism, Culture and Environment Minister Datuk Christina Liew is leading a delegation from her Ministry (KePKAS) and the Sabah Tourism Board (STB) on a four-day business trip to China to promote Sabah in Guangzhou and Shanghai. She is accompanied by the Ministry’s Permanent Secretary, Josie Lai Mei Sing. Liew met with the Managing Director of…

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BNT, BRL expand sustainable tourism

The Borneo Nature Tours (BNT) and the Borneo Rainforest Lodge (BRL) are positioning themselves at the forefront of sustainable and experiential tourism in Sabah. They will launch the Blue Rings Tour and the Dusun Subpan Cultural Experience in 2026, expanding their product offerings beyond the rainforest, said BNT and BRL Chief Operating Officer Sail Jamaludin….

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Malaysia showcasing comprehensive products at ATM

Tourism Malaysia’s efforts to publicize its comprehensive promotional activities continue to the Middle Eastern region. Deputy Tourism, Arts and Culture Minister Khairul Firdaus Akbar Khan led the Malaysian delegation to participate once again in the Arabian Travel Market (ATM) on May 1-4 at Dubai World Trade Centre (DWTC). The four-day ATM offers Malaysia an excellent…

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Hungarians media keen to promote Sabah

The Sabah tourism delegation’s presentation in Hungary, led by Tourism, Culture and Environment Minister Datuk Christina Liew, unveiled Sabah’s stunning beauty to Hungarian media, sparking curiosity about the ‘Land Below the Wind.’ Liew explained that Budapest was chosen for its strategic location in Central Europe, offering a gateway to introduce Sabah’s diverse offerings to new…

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Sabah breaks record at Matta Fair 2025

A record 94 travel and tour operators from Sabah are taking part in the MATTA Fair 2025 at MITEC Kuala Lumpur, more than double the number from April’s edition. Assistant Minister of Tourism, Culture and Environment Datuk Joniston Bangkuai, who is also Chairman of Sabah Tourism Board (STB), said the strong turnout shows the strength…

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