Sabah, a destination still shrouded in mystery for many around the world, was highlighted at the 63rd International Congress and Convention Association (ICCA) World Congress. The state’s allure was captured through its tourism tagline, “Feel Sabah, North Borneo,” during the ICCA Challenge Night held at Warner Bros. World Abu Dhabi on Tuesday. The dazzling event…
Sabah Tourism Board (STB) and Tourism Malaysia (TM) are aligning their tourism promotion strategies following the extension of the Visit Malaysia 2026 campaign to the end of 2027. This was discussed during a meeting in Kuala Lumpur between an STB delegation led by chairman Datuk Joniston Bangkuai, who is also Assistant Minister to the Chief…
KOTA KINABALU: Former chief minister Tan Sri Chong Kah Kiat believes the revived 108-foot Mazu Statue in Kudat would attract millions of tourists and protect seafarers. Chong credits the statue as an important icon for Kudat and Sabah’s tourism, not religion. He cited the Quan Yin statue’s success in Sanya, which attracts 10 million visitors…
SEPANG, 13 June 2020 – AirAsia is extending the sale of its Unlimited Pass Cuti-Cuti Malaysia for an additional two days, to 15 June 2020 (2359h GMT+8), in response to the overwhelming demand. Priced at RM399, the AirAsia Unlimited Pass Cuti-Cuti Malaysia enables pass holders to redeem unlimited flights within Malaysia across 16 destinations for…
KOTA KINABALU: Sabah International Convention Centre (SICC) are all geared for the much anticipated “A Taste of ASIAN” Ramadan Dinner Buffet from March 31 March to April 21. “Our team have been working hard to ensure this year’s ramadan dinner buffet will be another wholesome experience for the whole family and friends as well as…
Business events (BE) in Sabah continued to surge due to strong support from all sectors. The Ministry of Tourism, Culture and Environment (KePKAS), together with the International Congress and Convention Association (ICCA), and local agencies—the Malaysia Convention & Exhibition Bureau (MyCEB) and the Malaysian Association of Convention and Exhibition Organisers and Suppliers (MACEOS)—have played a…
Sabah’s reputation as a model of social harmony and regional cooperation was underscored with an attempt to set an ASEAN record for the longest Yee Sang, measuring 1,500 metres, at the Kongsi Raya Muhibbah Yee Sang event held at the Sabah International Convention Centre (SICC). Chief Minister Datuk Seri Hajiji Noor said the event went…
Sabah’s tourism industry recorded a strong performance in 2025, welcoming 3,793,709 visitors and generating RM8.74 billion in tourism receipts. Tourism, Culture and Environment Minister Jafry Ariffin said the state had surpassed its 3.5 million visitor target and was now aiming for four million arrivals in 2026. “Our primary focus remains on delivering excellent hospitality and…
KOTA KINABALU: 18 Aug 2026 Borneo Nature Tours Sdn Bhd (BNT), the principal marketer for Borneo Rainforest Lodge (BRL), officially opened its new Borneo Nature Tours Experience Centre at KK Times Square today. Operated by Innoprise Jungle Lodge Sdn Bhd, Borneo Rainforest Lodge is a flagship rainforest destination in Danum Valley, and the new centre…