News
Engaging the youth to preserve traditions
Malaysia’s cultural heritage continues to thrive as the country embraces modernisation. Assistant Agriculture, Fisheries, and Food Industries Minister Peto Galim, highlighted the significance of the ‘Pesta Seni Traditions In Tune 2024’ and the ‘Pertandingan Pakaian Kebudayaan dan Tradisi Kebangsaan 2024’ in showcasing Sabah’s diverse cultural heritage. Speaking at the festival’s closing ceremony at the Sabah…
Four countries contributes highest tourists to Sabah
China, Brunei, Indonesia, and the Philippines contributed 586,501 arrivals to Sabah as of August this year, which is the highest number, said Chief Minister Datuk Seri Hajiji Noor. The increasing number of visitors from these four countries is expected to continue until the year-end. “Looking at the records from the Immigration Department, in 2023, visitors…
China Southern Airlines to increase flights to KK
China Southern Airlines has agreed to extend its current double daily flights from Guangzhou to Kota Kinabalu under the existing Summer Schedule to the Winter Schedule (October 30, 2024 to March 2025). Tourism, Culture and Environment Datuk Minister Christina Liew announced this following a business meeting with a delegation from China Southern Airlines, led by…
Promotes Sabah in Guangzhou & Shanghai
Tourism, Culture and Environment Minister Datuk Christina Liew is leading a delegation from her Ministry (KePKAS) and the Sabah Tourism Board (STB) on a four-day business trip to China to promote Sabah in Guangzhou and Shanghai. She is accompanied by the Ministry’s Permanent Secretary, Josie Lai Mei Sing. Liew met with the Managing Director of…
Sabah hosted Malaysia Day on Sept 16
Sabah had the most wonderful Malaysia Day celebration at Padang Merdeka on Sept 16, said Tourism, Culture and Environment Minister Datuk Christina Liew. “Despite the sudden downpour and strong winds in the middle of the event, nothing could dampen the spirit of Malaysians who stayed until the end,” said Liew, who is also the Organising…
Sabah CAN packages a hit at Matta Fair
Sabah raked in RM3.5 million in sales during the recently concluded Matta Fair in Kuala Lumpur. Sabah Tourism Board chairman Datuk Joniston Bangkuai said the Sabah CAN (Culture, Adventure, Nature) themed packages were highly sought after by visitors. “Over 200 CAN packages were sold, with island hopping and the Mari Mari Cultural Village being the…
Sabah showcasing birding route in UK
Sabah is debuting at the Global Bird Fair in Rutland, United Kingdom, from July 12-14, highlighting the rural areas as a birding destination. Assistant Tourism, Culture, and Environment Minister Datuk Joniston Bangkuai is leading the entourage, including the Sabah Tourism Board, the Sabah Birdwatchers Association, Borneo Nature Tours, Tabin Wildlife Resort, 1 Stop Borneo Wildlife,…
MCTA Sabah embark on roadshow to Kelantan, Perak
Sabah is making efforts to attract tourists from Kelantan and Perak. The Malaysian Chinese Tourism Association (MCTA) Sabah has initiated a move to hold a business networking event with tourism players in Kota Bharu. Its Chairman, Vincent Sia, said they want to capitalize on AirAsia’s current operation between Kota Kinabalu and Kota Bharu, which runs…
AirAsia, STB sign agreement to boost Sabah’s tourism
AirAsia and the Sabah Tourism Board (STB) signed a memorandum of understanding (MoU) to boost Sabah’s tourism industry over the next five years. The partnership aims to enhance air connectivity between Sabah and the BIMP-EAGA, ASEAN, North Asia, and Oceania from 2024-2028. AirAsia plans to launch 14 new domestic and international routes, including Kota Kinabalu-Bandar…
Rural tourism calls for collecting data to enable better planning
Sabah is set to assess the impact of its rural tourism efforts after ten years in the field. Sabah Tourism Board chairman Datuk Joniston Bangkuai has called for a comprehensive data report from district tourism associations and other key operators to gauge success. “It’s time for a more structured approach to evaluate our success,” he…