News

Chief Minister Datuk Seri Hajiji Noor emphasizes aggressive development of Community-Based Tourism (CoBT) for economic growth, especially in rural areas. The State Government pledges full support to the Ministry of Tourism, Culture, and Environment and Sabah Tourism Board (STB). Despite the ongoing pandemic recovery, CoBT initiatives have yielded positive results, with 224,356 tourists generating nearly…

The Federation of Rural Tourism Association Sabah (FeRTAS) is set to promote rural tourism to tour agents from Nov 17-19, during the Sabah Community Based Tourism Fair 2023. Twelve operators, including Nabalu, Kiulu, and Ranau, will engage in a B2B session with key industry players. The event aims to familiarise agents with rural community tourism…

The second edition of the Tropical Rainforest Run 2023 is scheduled for Nov 26 at Tawau Hills Park. The run, featuring two routes: a challenging 21km tropical rainforest trail and a family-friendly 6km sulphurous springs fun run. The 21km route follows the demanding Mount Lucia trail, ascending to 800m, said Tourism, Culture and Environment Minister…

The Southeast Asia Biosphere Reserves Network Programme (SeaBRnet) promotes regional collaboration for conservation. Tourism, Culture, and Environment Minister Datuk Christina Liew emphasized SeaBRnet’s commitment to conserving designated biosphere reserves, focusing on the balance between human development and nature. The programme aims to foster cultural exchange, encouraging mutual understanding and respect among Southeast Asian nations. Liew…

About 1,600 individuals participated in the Sabah Electricity Sdn Bhd (SESB) KK City Neon Night Run, immersing themselves in the city’s vibrant nighttime ambiance. Tourism, Culture and Environment Minister, Datuk Christina Liew who officiated the run, highlighted that this event, featuring five neon challenge stations, marked the city’s inaugural neon night run. The 3.5km route…

Sabah’s emphasis on conserving and preserving heritage sites and cultural elements is vital for maintaining its identity, according to Tourism, Culture, and Environment Minister Datuk Christina Liew. The State Heritage Enactment 2017 mandates this focus. Liew, speaking at the launch of the 2023 Museum Festival at the Sabah Museum Department, stressed the festival’s importance in…

Malaysian High Commissioner to the UK, Datuk Zakri Jaafar, recommends Sabah focus on nature-based tourism for UK visitors, citing their strong preference for rural and unspoiled environments. Zakri conveyed this during a briefing at the Malaysian Embassy, urging the Sabah Tourism Board to actively promote its Rural Community Based Tourism to the UK market. The…

The Ministry of Tourism, Arts, and Culture (Motac) in collaboration with the state’s stakeholders held a special meeting to address accidents involving tourists in Sabah. This was following over 13 cases have been reported, includes the capsizing of a boat in Timba-Timba Island and a drowning incident involving foreign tourists in Kudat in July, recently….

A British natural history publisher, John Beaufoy, praises Sabah’s UNESCO triple-crown achievement for its potential to ignite global interest in the state’s exceptional wildlife. The newly awarded UNESCO Global Geopark status, specifically Kinabalu Park, is expected to become a top wildlife destination. Beaufoy, an avid wildlife enthusiast, believes this recognition will draw more visitors, particularly…

Sabah’s recent UNESCO triple crown achievement is making waves at the World Travel Market 2023 in London, capturing the imagination of industry leaders, influencers, and travellers worldwide. Sabah Tourism Board CEO Noredah Othman expressed her delight, stating: “Our decision to unveil this achievement at WTM has significantly boosted our efforts to attract international visitors to…