SHANGHAI: 23 September 2026 Sabah has recorded more than 10 million searches on REDnote (Xiaohongshu), one of China’s biggest travel and lifestyle platforms. The figure was disclosed during a visit to REDnote headquarters by Tourism, Culture and Environment Minister Datuk Jafry Ariffin. Sunsets, Mount Kinabalu, islands, seafood and wildlife are Sabah’s most-searched attractions on the…
GUIYANG: 21 September 2026 Sabah is leveraging tourism, culture, music and industry partnerships to drive demand and sustain the Kota Kinabalu–Guiyang air link. Sustaining connectivity requires more than putting flights in the air, said Sabah Tourism, Culture and Environment Minister Datuk Jafry Ariffin. It requires people to travel, experience destinations and build lasting ties. “A…
Former tourism, culture and environment minister Datuk Seri Christina Liew called for Chinese New Year 2026 to mark a new beginning in fostering a more peaceful and progressive environment for Sabah. She encouraged the embrace of new hopes, aspirations and opportunities, urging people to be anticipative, proactive and enterprising in living up to the expectations…
Sabah is opening its doors to global citizens to experience its natural scenic attractions through the Sabah-Malaysia My Second Home (Sabah-MM2H) initiative. Tourism, Culture and Environment Minister Jafry Ariffin said the state government fully supports the sustainable growth of the Sabah-MM2H programme. “We believe this initiative contributes positively to our economy by stimulating tourism, real…
Sabah is positioning itself as a must-visit destination for domestic and international visitors, said Tourism, Culture and Environment Minister Datuk Jafry Ariffin. He said the move aims to further strengthen the state’s tourism and hospitality standards. To this end, Jafry held meetings with key tourism players in Tawau and Semporna to gather feedback and address…
Borneo Rainforest Lodge (BRL), nestled in Danum Valley, remains committed to promoting wildlife conservation awareness. This commitment was reflected in the team’s success at the Borneo Bird Festival 2025, held on 25–26 October at the Rainforest Discovery Centre in Sandakan “These collective achievements highlight BRL’s deep commitment to wildlife stewardship, creativity, and conservation awareness,” said…
Tourism remains the backbone of Sabah’s economy, generating over 380,000 jobs and contributing 15 per cent to the state’s GDP last year. In 2023 alone, the sector added RM13.1 billion to the economy. Chief Minister Datuk Seri Hajiji Noor said the real impact of tourism goes beyond numbers, touching lives and supporting families. He highlighted…
In a bid to promote environmental awareness, the Borneo Rainforest Lodge (BRL), nestled in Danum Valley, Lahad Datu, hosted a series of activities from March 15 to 22 in conjunction with Earth Hour 2025. The initiative featured a candle-lighting ceremony as a symbolic gesture to highlight energy conservation, said BRL Chief Executive Officer Freddie Coleman….
The Borneo Rainforest Lodge (BRL) nestled in Danum Valley has always emphasised good hygiene practice (GHP) to ensure guests safety while immersing in the pristine wilderness. For this, they have embarked on the Hazard Analysis and Critical Control Points (HACCP) awareness training to enhance food safety knowledge for its personnel, BRL Director of Operation, Sail…
Sabah is making strides in promoting itself as a prime destination for international business and tourism. Kota Kinabalu City Hall Mayor, Dato’ Sri Dr Sabin Samitah, highlighted that the recent 2nd BigSabah Sale demonstrated strong interest from neighbouring countries, reinforcing efforts to position Kota Kinabalu as a hub for regional trade and cultural exchange. Held…