Headlines

Sabah taps RBA network to boost tourism

The Sabah Tourism Board (STB) is tapping into Royal Brunei Airlines’ (RBA) expanding network to boost arrivals to the state. Last year, RBA carried 46,275 passengers to Kota Kinabalu, accounting for a modest 2.43 per cent of total arrivals. RBA’s growing flight network covering Asean, North Asia, the Middle East, Oceania, the UK and beyond …

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Tourism drives Sabah’s growth

Tourism remains the backbone of Sabah’s economy, generating over 380,000 jobs and contributing 15 per cent to the state’s GDP last year. In 2023 alone, the sector added RM13.1 billion to the economy. Chief Minister Datuk Seri Hajiji Noor said the real impact of tourism goes beyond numbers, touching lives and supporting families. He highlighted…

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Senior singing contest to promote Sabah

Fifty singers and about 50 supporters will take part in a senior solo singing contest, Voice in the Shadows – Our Concert, aimed at boosting tourism. “This small event can have a big impact,” said Main Organising Chairperson Datuk Eliza Goh, adding, music videos from the show showcasing Sabah attractions will be released nationwide and…

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BRL marks Earth Hour with conservation initiatives

In a bid to promote environmental awareness, the Borneo Rainforest Lodge (BRL), nestled in Danum Valley, Lahad Datu, hosted a series of activities from March 15 to 22 in conjunction with Earth Hour 2025. The initiative featured a candle-lighting ceremony as a symbolic gesture to highlight energy conservation, said BRL Chief Executive Officer Freddie Coleman….

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BigSabah Sale promotes business collaborations

The BigSabah Sale has become a key platform for promoting local products and fostering international business collaborations. Tourism, Culture, and Environment Minister Datuk Seri Christina Liew emphasised the event’s role in boosting the tourism and business events (BE) industries, attracting visitors, creating jobs, and stimulating the local economy. She spoke during the launch of the…

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Sabah hosted Malaysia Day on Sept 16

Sabah had the most wonderful Malaysia Day celebration at Padang Merdeka on Sept 16, said Tourism, Culture and Environment Minister Datuk Christina Liew. “Despite the sudden downpour and strong winds in the middle of the event, nothing could dampen the spirit of Malaysians who stayed until the end,” said Liew, who is also the Organising…

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