Sabah tourism hits RM8.74 billion, targets four million for 2026

Sabah’s tourism industry recorded a strong performance in 2025, welcoming 3,793,709 visitors and generating RM8.74 billion in tourism receipts. Tourism, Culture and Environment Minister Jafry Ariffin said the state had surpassed its 3.5 million visitor target and was now aiming for four million arrivals in 2026. “Our primary focus remains on delivering excellent hospitality and…

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BRL conduct CPR training for staff

The Borneo Rainforest Lodge (BRL) recently conducted its first responders’ cardiopulmonary resuscitation skills (CPR) training programme in the midst of the wilderness in Danum Valley. The programme aimed to equip individuals with the necessary skills and knowledge to respond effectively in emergency situations. It is essential for individuals to know how to act during a…

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Mazu statue can draw tourists to Sabah

KOTA KINABALU: Sabah’s Deputy Chief Minister Datuk Seri Dr Joachim Gunsalam has expressed support for the proposed construction of a 32m statue of Mazu, the Goddess of the Sea, in Kudat. He believes that it would bring economic benefits and attract tourists to the state. The project, which was first proposed in 2005 by former…

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BRL focuses on GHP to ensure guests safety

The Borneo Rainforest Lodge (BRL) nestled in Danum Valley has always emphasised good hygiene practice (GHP) to ensure guests safety while immersing in the pristine wilderness. For this, they have embarked on the Hazard Analysis and Critical Control Points (HACCP) awareness training to enhance food safety knowledge for its personnel, BRL Director of Operation, Sail…

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Stricker regulations to boost safety in water activities

The Sabah Association of Tour and Travel Agents (Satta) has urged Sabah’s tourism authorities to revise policies and rules following a recent drowning incident involving a 25-year-old Chinese national at Mamutik Island. The victim was part of a group of seven beginner divers supervised by three dive masters. Satta Chairman Datuk Seri Winston Liaw criticised…

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TAED promote marine conservation

Tanjung Aru Eco Development (TAED) hosted a one-day marine conservation programme at Prince Philip Park, Tanjung Aru recently. Themed ‘Recycle, Revive, Oceans Alive! was collaboration efforts of TAED with Tame Centre, Seoul National University, and University Malaysia Sabah. This initiative aimed to raise public awareness about marine ecosystems. TAED General Manager Datuk Jake Jikulin Nointin…

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Building BE events in Abu Dhabi

A delegation from the Ministry of Tourism, Culture, and Environment (KePKAS) and the Sabah Convention Bureau (SCB) is attending the 63rd International Congress and Convention Association (ICCA) to build connections in Abu Dhabi, UAE. Minister Datuk Seri Christina Liew, who led the delegation, is looking forward to engaging with professionals and industry leaders to collaborate,…

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