Sabah’s triple UNESCO recognition to woo more tourists

Sabah’s recent UNESCO triple crown achievement is making waves at the World Travel Market 2023 in London, capturing the imagination of industry leaders, influencers, and travellers worldwide. Sabah Tourism Board CEO Noredah Othman expressed her delight, stating: “Our decision to unveil this achievement at WTM has significantly boosted our efforts to attract international visitors to…

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Explore the culture of Ubian community

The booming tourism industry in Sabah has also caught the eyes of the Ubian community, which led them to form the Usukan Tourism Association in December 2019. The association’s members numbering about 100 are living around the spectacular coastal area of Kampung Kuala Abai, which is stretching along the brilliant sandy beach of Usukan cove….

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Engaging the youth to preserve traditions

Malaysia’s cultural heritage continues to thrive as the country embraces modernisation. Assistant Agriculture, Fisheries, and Food Industries Minister Peto Galim, highlighted the significance of the ‘Pesta Seni Traditions In Tune 2024’ and the ‘Pertandingan Pakaian Kebudayaan dan Tradisi Kebangsaan 2024’ in showcasing Sabah’s diverse cultural heritage. Speaking at the festival’s closing ceremony at the Sabah…

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