Sabah showcasing rural tourism in Peninsular Malaysia

Sabah is bringing its community-based tourism (CoBT) promotion to Peninsular Malaysia. For the first time, Sabah CoBT operators met with travel agents from Kuala Lumpur, Putrajaya, and Selangor in a business-to-business (B2B) session. at the Sabah Community Based Tourism Fair (SCBTF) 2024, which take place from 16 to 20 October at IOI Mall Putrajaya. Assistant…

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Sabah to highlight 12 unique rural products

Sabah has identified 12 exceptional agro-based products to boost rural tourism. The selection, made by the state rural tourism joint steering committee, highlights unique and sustainable practices. The products include Mount Kinabalu Coffee and Sunduan Pisompuruan Everything Pineapple in Kota Belud, Tampakan Fish Farm, Gombizau Honey Bee Farm in Kudat, and Saujana Hill in Kota…

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STB and AirAsia to enter 5-year partnership to boost tourism

Sabah Tourism Board and AirAsia are set for a strategic 5-year partnership to elevate Sabah’s tourism. Following discussions, a Memorandum of Collaboration (MoC) is expected after Chinese New Year. The plan includes expanding international routes and potential development of Kota Kinabalu International Airport Terminal 2 to meet rising demand. Both parties emphasize creating a mutually…

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China contributes largest tourists to Sabah

China is Sabah’s largest source of foreign tourists, with 262,070 of the 706,383 international arrivals recorded from January to July this year. The surge was also due to the mutual visa exemption between Malaysia and China announced last December. China’s visitor arrivals were recorded at 26,054 of the 424,052 international arrivals for the same period…

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2026 teems with opportunities, new hopes

Former tourism, culture and environment minister Datuk Seri Christina Liew called for Chinese New Year 2026 to mark a new beginning in fostering a more peaceful and progressive environment for Sabah. She encouraged the embrace of new hopes, aspirations and opportunities, urging people to be anticipative, proactive and enterprising in living up to the expectations…

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