Sabah aspires to attain premier destination for tourism and business by 2030

  Deputy Chief Minister II and Local Government and Housing Minister, Datuk Seri Dr Joachim Gunsalam, has called upon professional bodies to harness their creativity and collaborate with all stakeholders for the betterment of Sabah.   Sabah boasts natural beauty, a strategic location below the typhoon belt, and connectivity to key cities in Southeast Asia…

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CBTR back on Nov 27-29 at SICC

KOTA KINABALU : The 4th Community Based Tourism Roadshow (CBTR) returns with 19 districts participating from Nov 27 to 29 at Sabah International Convention Centre (SICC) here. The CBTR, first introduced in 2017, aims to showcase the variety of tourism products available in the respective districts. The event was put on hold during the past…

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Matta Fair Sabah reflects state’s tourism strength

Sabah continues to strengthen its position as one of Malaysia’s leading tourism destinations, said Tourism, Culture and Environment Minister Datuk Jafry Ariffin. “Sabah continues to stand out as one of Malaysia’s most unique and attractive destinations, offering rich cultural diversity, natural landscapes and the hospitality of its people,” he said. He said this when officiating…

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Matta Fair Sabah back due to strong demand

KOTA KINABALU/9 Dec: The Malaysian Association of Tour and Travel Agents (Matta) Fair Sabah is different from others because it emphasizes  more on promotions. Its Sabah and Labuan Chairman Lawrence Chin said the fair only allowed licensed agencies to participate and have always been a crowd puller for holiday packages. To further enhance visitors’ experience…

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Hotel industry is recovering gradually

The hotel industry, faced with unprecedented challenges, has shown remarkable resilience and adaptability. Despite the trials of the past few years, the industry has proven its ability to overcome adversity. Tourism, Culture, and Environment Minister Datuk Christina Liew spoke at the Sabah Hospitality Fiesta 2023, emphasizing the industry’s journey to recovery. The Covid-19 pandemic forced…

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China arrivals to Sabah up 25 per cent

FUZHOU: 18 September 2026 Sabah is seeing growing momentum from the China market, with visitor arrivals surging by 25.5 per cent in the first seven months of the year, reinforcing China’s position as the state’s largest international source market. Speaking at the Sabah B2B Roadshow, Sabah Tourism, Culture and Environment Minister Datuk Jafry Ariffin said…

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