GUIYANG: 21 September 2026 Sabah is leveraging tourism, culture, music and industry partnerships to drive demand and sustain the Kota Kinabalu–Guiyang air link. Sustaining connectivity requires more than putting flights in the air, said Sabah Tourism, Culture and Environment Minister Datuk Jafry Ariffin. It requires people to travel, experience destinations and build lasting ties. “A…
CHONGQING: 19 September 2026 Sabah is pushing for a bigger share of China’s outbound tourism market, with direct flights putting the state within easier reach of Chinese travellers. Tourism, Culture and Environment Minister Datuk Jafry Ariffin said the three-times-weekly direct service by Chongqing Airlines between Chongqing and Kota Kinabalu gives Sabah a clear advantage ahead…
FUZHOU: 18 September 2026 Sabah is seeing growing momentum from the China market, with visitor arrivals surging by 25.5 per cent in the first seven months of the year, reinforcing China’s position as the state’s largest international source market. Speaking at the Sabah B2B Roadshow, Sabah Tourism, Culture and Environment Minister Datuk Jafry Ariffin said…
Former tourism, culture and environment minister Datuk Seri Christina Liew called for Chinese New Year 2026 to mark a new beginning in fostering a more peaceful and progressive environment for Sabah. She encouraged the embrace of new hopes, aspirations and opportunities, urging people to be anticipative, proactive and enterprising in living up to the expectations…
Sabah is opening its doors to global citizens to experience its natural scenic attractions through the Sabah-Malaysia My Second Home (Sabah-MM2H) initiative. Tourism, Culture and Environment Minister Jafry Ariffin said the state government fully supports the sustainable growth of the Sabah-MM2H programme. “We believe this initiative contributes positively to our economy by stimulating tourism, real…
Sabah is positioning itself as a must-visit destination for domestic and international visitors, said Tourism, Culture and Environment Minister Datuk Jafry Ariffin. He said the move aims to further strengthen the state’s tourism and hospitality standards. To this end, Jafry held meetings with key tourism players in Tawau and Semporna to gather feedback and address…
Sabah welcomed Miss Globe 2025 Chayathanus Saradatta as part of the Sabah HyperLive Influencer Tour 2026, from Feb 11 to 13. Chayathanus, from Thailand, arrived at Kota Kinabalu International Airport on Tuesday, followed by an official welcome dinner at The Crab House. Her visit to Sabah is driven by her interest in experiencing the state’s…
A two-week wildlife expedition has begun in Tabin Wildlife Reserve to strengthen protection of the critically endangered Bornean banteng and improve understanding of wildlife in the area. Led by the Sabah Wildlife Department (SWD) in collaboration with WWF-Malaysia, and supported by the Sabah Forestry Department, HUTAN, UK Appeal, Bornean Sun Bear Conservation Centre (BSBCC),…
The State Government will coordinate closely with the Ministry of Local Government and relevant authorities through a Special Task Force on Semporna Tourism Industry Monitoring to ensure proper governance, effective enforcement and orderly tourism development in Semporna. The State Government will also continue to work with the Federal Government, including the Ministry of Domestic Trade…