Sabah welcomed Miss Globe 2025 Chayathanus Saradatta as part of the Sabah HyperLive Influencer Tour 2026, from Feb 11 to 13.
Chayathanus, from Thailand, arrived at Kota Kinabalu International Airport on Tuesday, followed by an official welcome dinner at The Crab House.
Her visit to Sabah is driven by her interest in experiencing the state’s diverse culture, vibrant communities and renowned hospitality, while using her international platform to share positive stories, promote tourism and encourage social impact.
Having heard fascinating stories of Sabah’s people, food, culture and natural beauty from fellow international titleholders and influencers — including Miss Globe 2024 Diana Moreno, who visited Sabah last year — she expressed a strong desire to experience Sabah personally and share her journey with her global audience.
During her stay, Chayathanus will experience Sabah’s iconic sunset views, coastal lifestyle and scenic locations.
She will visit cultural villages and selected tourism landmarks to learn about Sabah’s traditions and heritage.
She will engage with local NGOs and community partners supporting underprivileged beneficiaries.
She will spend time encouraging children and families, sharing messages of hope, confidence and positivity.
She will enjoy Sabah’s local cuisine while interacting with Sabahans and learning about daily life.
She will experience Sabah’s cultural heritage, including wearing traditional Sabah attire during cultural visits and community engagements.
Through social media storytelling, photography and video content, Chayathanus will showcase Sabah as a destination of warmth, diversity, culture and meaningful human connections to her international followers.
HyperLive’s collaboration with global influencers has delivered strong tourism visibility and community impact for Sabah.
Last year, Miss Globe 2024 Diana Moreno’s visit generated extensive social media engagement, media coverage and positive reflections on Sabah’s people and culture.
Speaking on the visit, Dr Sean Wong, CEO of HyperLive and franchise owner of The Miss Globe Malaysia, said bringing global influencers with genuine interest would help share Sabah’s beauty, culture and values with the world while promoting meaningful social impact.
