News

Author Fariza Sakina Farish launches interactive children’s book, immersing readers in Tuaran district’s enchanting folklore. Book combines captivating illustrations and activities inspired by Fariza’s grandmother’s tales, promoting cultural appreciation. Fariza plans to write more children’s books featuring different Sabah districts, preserving diverse narratives. Book presented during Kaamatan Festival to Assistant Tourism, Culture and Environment Minister…

Sabah’s districts are urged to embrace the creation of an immersive and comprehensive Kaamatan calendar, designed to highlight the vibrant tapestry of the region’s Kaamatan Festival. Assistant Tourism, Culture, and Environment Minister, Datuk Joniston Bangkuai, has proposed this initiative to unveil the hidden gems of small-scale celebrations in picturesque rural villages, providing tourists with the…

Sabah has become the third place in the world to have a UNESCO Triple Crown site with the declaration of the Kinabalu National Geopark as The Kinabalu UNESCO Global Geopark. This distinction is shared with Jeju Island in Korea and Shennongjia in China. The decision was made by UNESCO’s Executive Board on May 24 in…

Tourism Malaysia has emphasized the importance of raising awareness about sustainable tourism, ensuring the industry’s long-term future. Its Senior Director Strategic Planning Division, Saidi Bundan highlighted the significance of sustainable tourism in line with the National Tourism Policy (2020-2030). This policy aims to transform Malaysia’s tourism sector through public-private sector partnerships and digitalisation for sustainable…

The Generation Z and Millennials prioritise dream vacations over luxury purchases, said Tourism Malaysia. Its Senior Director of Domestic and Events Division, Iskandar Mirza Mohd Yusof said research showed many prefer to book hotels that offer spa and wellness services. Based on American Express 2023 Global Travel Trends Report, the young travellers plan to spend…

Tourism Malaysia is promoting community-based and rural tourism destinations in Sabah and Labuan for Visit Malaysia Year 2025. Its Director of Package Development Division, Shahrin Mokhtar said the promotion also cover the products and packages, aims to create awareness among the target audience on sustainable tourism. “The sustainable tourism is a new focus on promoting…

MATTA Fair Sabah made its debut at the Sabah International Convention Centre (SICC), offering members an opportunity to expand their business and boost sales. According to Lawrence Chin, the chairman of MATTA Sabah Chapter, there were 90 booths featuring 50 exhibitors showcasing a variety of products, tour and travel packages. The majority of participating companies…

Tourism Malaysia Sabah, in collaboration with Sabah Tourism Board, is launching the ‘Bah! Mari Pigi Sabah & Labuan Roadshow 2023,’ a week-long promotional tour to Peninsular Malaysia from May 22 to 27. The roadshow will cover Selangor, Putrajaya, and Kuala Lumpur, targeting expatriates and students. Among the educational institutions to be visited are Management and…

Indian golfers have discovered the allure of Sabah, seeing it as more than just a golfing destination. A group of five golf enthusiasts arrived in the state and were immediately captivated by the breathtaking scenery and warm hospitality of Kota Kinabalu. Organized by Tourism Malaysia, their four-day familiarization tour aims to showcase the diverse attractions…

The Malaysian Association of Tour and Travel Agents (MATTA) Sabah Chapter is hosting the largest travel fair from May 19 to 21 at the Sabah International Convention Centre (SICC). This highly anticipated event is expected to attract visitors of all kinds, with 90 booths featuring regional and international exhibitors. As Malaysia enters the endemic phase,…