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Sabah Tourism Board (STB) made waves at ITB Berlin 2024, captivating industry professionals and travelers alike. Tourism, Culture and Environment Minister Datuk Christina Liew seized the opportunity to showcase Sabah’s tourism potential and dispel misconceptions. The event saw queries about Sabah’s accessibility, with Liew emphasizing engagement with the European market, particularly Germany. Despite some attendees’…

Sabah is encouraging more people from the Peninsula to consider vacationing there because it offers cheaper alternatives compared to international travel. Assistant Tourism, Culture and Environment Minister Datuk Joniston Bangkuai, emphasizes that visiting Sabah not only saves money but also promotes cultural exchange among Malaysians from different regions. Despite the weakening Ringgit, Sabah remains an…

Sabah showcased its outdoor and camping attractions at the Matta Fair 2024 in Kuala Lumpur, held at the Malaysia International Trade and Exhibition Centre (MITEC) from 22-24 March. Assistant Tourism, Culture, and Environment Minister cum Chairman of Sabah Tourism Board (STB) Datuk Joniston Bangkuai stated that Sabah’s offerings align with the global trend of “healing…

The International Wholistic Wellness Conference & Expo (IWWCE 2024) in Kota Kinabalu has signed a memorandum of understanding (MoU) with the Thailand Wellness Asia Summit 2024 (TWAS 2024) to jointly promote wholistic wellness events globally. The partnership aims to advocate for medical wellness communities and tourism across ASEAN and beyond. The agreement was signed between…

A new tourism product called ‘Go to Lepa Banggi’ has been introduced to attract more international tourists to visit Kudat. The Gulam Modal Insan Foundation (YGMI) launched this product and also entered into a memorandum of understanding (MoU) with Liaoning Northern International Travel Service Company Limited, a Chinese company. The launch event and MoU signing…

Three community-based tourism operators in Kiulu, including Lingga Eco-Tourism, Murug Turug Eco-Tourism, and Bambangan Lama Recreational Centre, are advancing towards ASEAN Tourism Standard accreditation. This signifies rural progress in tourism, stated Kiulu assemblyman Datuk Joniston Bangkuai. These operators will submit nominations to the Ministry of Tourism, Arts, and Culture for the ASEAN Community-Based Tourism Standard…

Tourism, Culture and Environment Minister Datuk Christina Liew, advised all tourists to wear life jackets when participating in water-based activities such as swimming, snorkeling and diving. “Wearing a life jacket at sea is necessary to avoid any misadventures. Taking safety measures is for your own good. Refrain from taking risks, even if you are adept…

Chairman of Sri Pelancongan Sabah, Ken Pan Ying On, estimated more than RM5 million in revenue was generated for the Sabah’s tourism industry recently by just two groups of tourists from China, including one MICE (Meeting, Incentive, Conference, and Exhibition) group. During their two-week stay, which included a packed holiday programme and a company annual…

The Sabah tourism delegation’s presentation in Hungary, led by Tourism, Culture and Environment Minister Datuk Christina Liew, unveiled Sabah’s stunning beauty to Hungarian media, sparking curiosity about the ‘Land Below the Wind.’ Liew explained that Budapest was chosen for its strategic location in Central Europe, offering a gateway to introduce Sabah’s diverse offerings to new…

Tourism, Culture, and Environment Minister Datuk Christina Liew has advised the general public to be health-conscious and refrain from open burning activities as they may contribute to the prevailing haze in some parts of the state. She urged people to exercise caution to prevent the current incidence of bushfires from escalating. “I was informed that…