Sabah’s position as a leading eco adventure and sustainable tourism destination was further cemented when the Borneo Rainforest Lodge (BRL) bagged three major accolades in Singapore. BRL, a subsidiary of the Yayasan Sabah Group of Companies, achieved this exceptional milestone during the World Luxury Hotel Awards 2025 ceremony held at PARKROYAL Collection Pickering on October…
The divine parade of the Nine Emperor Gods has added another tourism product to Sabah’s calendar of events. Sabah Association of Tour and Travel Agents (SATTA) Chairman Datuk Seri Winston Liaw said the recent parade was not only a matter of religious faith but also a traditional cultural event and a tourism attraction. “The parade…
The world’s most gruelling mountain race will return to Kundasang as the 32nd Mount Kinabalu International Climbathon takes place on 19 October 2025, drawing top skyrunners from 27 countries. Flagging off at Kinabalu Park, a UNESCO World Heritage Site, the 24.5km course will challenge runners to ascend 12.25km to Mount Kinabalu’s 4,095.2-metre summit before descending…
A&W is bringing back the good times of the drive-thru and drive-in experience in Sabah. The opening of its standalone store at Parklane City Benoni marks another milestone in its expansion plan. “This store is seated in the best location, adjacent to banks, a cinema, the commercial centre as well as housing,” said WSG Group…
The Ministry of Tourism, Culture and Environment (KePKAS) will contribute RM31,000 to support the Rotary Club of Kota Kinabalu Pearl’s firefly and mangrove rehabilitation project at the Darau Wetland Ecotourism site. Minister Datuk Seri Christina Liew announced this during the launch of the new tourism product at Kg Darau. She praised the club for its…
The 12th Installation Art by the Bay KK 2025 (IAKK2025) is set to showcase 15 upcycled sculptures from September 13 to 16 at Taman Chong Thien Vun here. Carrying the theme Echoes of Sustainability Every Effort Matters, this annual community interactive eco art tourism event will open daily from 9am to 6pm, said IAKK2025 Art…
Chery Malaysia has set an example by committing to marine sustainability beyond the road. Partnering with One Ocean Nature Conservation Centre (OONCC) on Usukan Island, a team of 30 employees rolled up their sleeves and dove right in to restore life beneath the waves. The effort saw 135 coral fragments propagated and secured in an…
A record 94 travel and tour operators from Sabah are taking part in the MATTA Fair 2025 at MITEC Kuala Lumpur, more than double the number from April’s edition. Assistant Minister of Tourism, Culture and Environment Datuk Joniston Bangkuai, who is also Chairman of Sabah Tourism Board (STB), said the strong turnout shows the strength…
The sights and sounds of North Borneo’s culture were showcased at Marina Square during the Sabah Fest Singapore Edition 2025. Visitors enjoyed a taste of Sabah’s diverse ethnic performances, food products and crafts. For Sabahans living in Singapore, the event was a chance to reconnect with their roots, while for Singaporeans it offered a rich…
Oceanman can boost Sabah’s reputation as a leading sports tourism destination in Malaysia, said Sabah Tourism Board (STB) Chief Executive Officer Julinus Jeffrey Jimit. “As the host venue from 2024 to 2026, we are excited about the potential this event holds for positioning Sabah as a prime destination for sports tourism. “And with the event…