South Korean visitors to Sabah on the rise

KOTA KINABALU: The Sabah Tourism Board (STB) has reported a significant increase in South Korean tourist arrivals in the first month of 2023. With 21,541 visitors recorded, this marks a significant increase compared to the 55,152 South Korean tourists who visited Sabah throughout the entire year of 2022. Sabah’s Tourism, Culture and Environment Minister and…

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STB forges airline partnerships for growth

The Sabah Tourism Board (STB) is actively pursuing partnerships with airlines to expand route networks, led by CEO Julinus Jeffrey Jimit. At the recent Route Asia Forum 2024, STB engaged with key players like Scoot, AirAsia, and others to strategize growth. STB Chairman Datuk Joniston Bangkuai stressed the importance of aligning with airlines catering to…

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Samoa tourism on Sabah prospect

Samoa Tourism Authority chief executive officer Toleafoa Pativaine Petaia-Tevita (2022–2025) was in Kota Kinabalu to attend the 6th World Tourism Conference 2022 held from Nov 28 to 30 at the Sabah International Convention Centre. She also attended a dinner hosted by Funholiday Tours and Travel managing director Connie Chong at a seafood restaurant. “Kota Kinabalu…

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Sabah Park’s entrance fees up next year

All fees to Sabah Parks including climbing permit to Mt Kinabalu will be increased and more expensive starting Jan 1, 2023. Sabah Parks director Dr Maklarin Lakim in a statement said the increment of fees was announced by state Tourism, Culture and Environment Minister Datuk Jafry Ariffin. Among the tourist sites under the management of…

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Hilton KK introduces coffee rave party

Rooftop Bar & Grill at Hilton Kota Kinabalu is introducing a Coffee Rave Party, a unique combination of coffee culture and DJ music. This concept has gained popularity in Kuala Lumpur but is a new trend for the Kota Kinabalu scene. An introductory session was recently held to test the concept and received encouraging feedback…

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STB focusing on domestic markets

KOTA KINABALU: Despite the current travel restrictions in Malaysia, Sabah Tourism Board (STB) continues to market and promote Sabah domestically. The #RinduSabah campaign was a three-month campaign targeting the Malaysians. High visibility destination awareness has also been executed in the Klang Valley particularly AEON malls, Bukit Bintang and the Mont Kiara area which does have…

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