Sabah meets 3.5 mil target in 2025

Former Tourism, Culture and Environment Minister Datuk Seri Christina Liew is delighted that Sabah has achieved its target of 3.5 million tourist arrivals set for 2025. She attributed this accomplishment to the relentless efforts put in by the ministry (KePKAS) and its agencies, namely Sabah Tourism Board (STB), Sabah Convention Bureau (SCB), Sabah Parks Board…

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Sabah eyes Japanese’s market

Sabah is making strides to boost its market presence in Japan through its participation in the Tourism Expo Tokyo 2024. Under the Tourism Malaysia Pavilion, the Sabah Tourism Board is promoting the state’s diverse offerings to the Japanese market, with a focus on student education tourism, diving, and birdwatching. These efforts are bolstered by the…

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Rumah Terbalik open for visitors

TAMPARULI: Rumah Terbalik and 3D Wonders Museum, one of the unique tourism attractions near here is offering the front liners free entrance from May 22 to July 1. This is a token of appreciation to thank the front liners for their selfless sacrifices in dealing with the Covid-19 pandemic, said its owner, Alexander Yee. “We…

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Sabah keen on architectural tourism

KOTA KINABALU: Architectural tourism is another area for Sabah to consider as new product. Sabah diverse cultural elements should be utilised in building design so as to become an attraction. Sabah Assistant Tourism, Culture, and Environment Minister Datuk Joniston Bangkuai see the state over 40 ethnic groups should be highlighted and featured in the architectural…

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Sabah to diversify its market to Indian visitors

KOTA KINABALU/Dec 8: Since the Chinese visitors are not returning anytime soon, Sabah has decided to lure the Indian tourists which is now the fastest-growing outbound market. Assistant Tourism, Culture, and Environment Minister Datuk Joniston Bangkuai said the state’s tourism industry was overly dependent on Chinese visitors before the pandemic and that it must now…

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Sabah tightens action against illegal tourism operators

KOTA KINABALU: April 29, 2026 The Sabah government will not compromise against unlicensed tourism activities, including those carried out by foreign tourists, to safeguard local operators and ensure industry integrity. Tourism, Culture and Environment Minister Datuk Jafry Ariffin said enforcement against such activities falls under the Tourism Industry Act 1992 (Act 482), which is under…

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Liaw returns as SATTA chairman for 2020-22

KOTA KINABALU: The Sabah Association of Tour and Travel Agents (SATTA) will submit a proposal to the government to amend the Tourism Industry Act 1992 to keep abreast with current development. “Many of the regulations are outdated and not suitable for current situation,” its chairman Dato’ Seri Winston Liaw said. He said SATTA will contact…

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