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Gaya Island villages turning into tourism attractions
Sabah taps RBA network to boost tourism
Sabah to boost CBT ahead of VMY26
Digital drive to push Sabah tourism
Feature film on elephant to raise awareness
The Sabah govt is committed to conservation efforts

Indian leisure golfers flock to Sabah

Sabah is set to host over 800 Indian leisure golfers next month, a result of successful efforts by the Sabah Tourism Board (STB) following a visit by Indian golfing experts in May. Datuk Joniston Bangkuai, Sabah’s Assistant Tourism, Culture, and Environment Minister, and STB chairman, expects an even larger turnout as golf enthusiasts bring their…

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Hong Kong musician keen to perform in Sabah

KOTA KINABALU: The Hong Kong International Musician Association expressed keenness to hold a music symposium in Sabah. Its chief executive officer Jye Lee mulled the idea to hold a Sabah Borneo International Music Festival that features competitions, forums and masterclasses, among others. Jye told this to Assistant Tourism, Culture, and Environment Minister Datuk Joniston Bangkuai…

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Sabah to explore birding sites to incorporate with community-based tourism

KOTA KINABALU: Sabah’s rural areas hold great promise as a birding hotspot, opening up new educational and economic possibilities for the local community. Assistant Minister of Tourism, Culture, and Environment Datuk Joniston Bangkuai said birdwatching is an excellent activity to integrate into the community-based tourism initiative that will attract new visitors to the countryside. He…

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Sabah to diversify its market to Indian visitors

KOTA KINABALU/Dec 8: Since the Chinese visitors are not returning anytime soon, Sabah has decided to lure the Indian tourists which is now the fastest-growing outbound market. Assistant Tourism, Culture, and Environment Minister Datuk Joniston Bangkuai said the state’s tourism industry was overly dependent on Chinese visitors before the pandemic and that it must now…

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Jafry urges Motac to promote and market Sabah

KOTA KINABALU/8Dec: Sabah Tourism, Culture and Environment Minister (KePKAS) Datuk Jafry Ariffin paid a courtesy on newly appointed federal Tourism, Arts and Culture Minister (Motac) Datuk Seri Tiong King Sing at Putrajaya. During the meeting, various issues were discussed including the renewal of licences for tour buses and vehicles rental faced by operators in Sabah….

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Matta Fair Sabah back due to strong demand

KOTA KINABALU/9 Dec: The Malaysian Association of Tour and Travel Agents (Matta) Fair Sabah is different from others because it emphasizes  more on promotions. Its Sabah and Labuan Chairman Lawrence Chin said the fair only allowed licensed agencies to participate and have always been a crowd puller for holiday packages. To further enhance visitors’ experience…

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Spring Vegetable Salad With Mint Pesto

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Gaya Island villages turning into tourism attractions

A vibrant transformation is taking place on Gaya Island, where water villages are turning into tourism attractions through a community-driven effort. Assistant Tourism, Culture and Environment Minister Datuk Joniston Bangkuai praised the Meraki Daat Initiative, a non-governmental organisation, for actively engaging Gaya Island residents in reimagining their homes as potential community-based tourism destinations. This follows…

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Sabah taps RBA network to boost tourism

The Sabah Tourism Board (STB) is tapping into Royal Brunei Airlines’ (RBA) expanding network to boost arrivals to the state. Last year, RBA carried 46,275 passengers to Kota Kinabalu, accounting for a modest 2.43 per cent of total arrivals. RBA’s growing flight network covering Asean, North Asia, the Middle East, Oceania, the UK and beyond …

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Sabah to boost CBT ahead of VMY26

Sabah is gearing up for Visit Malaysia Year 2026 and Explore Sabah 2026/2027 by promoting authentic, inclusive, and sustainable tourism experiences. Tourism, Culture and Environment Minister Datuk Seri Christina Liew said the focus is on boosting community-based tourism (CBT) and adopting innovative strategies to benefit local communities. At the launch of the two-day (June 28-29)…

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Digital drive to push Sabah tourism

Tourism Malaysia (TM) Sabah is ramping up its digital marketing efforts to strengthen the state’s tourism recovery ahead of Visit Malaysia 2026. State Director Haryanty Abu Bakar said they are adopting digital and innovative strategies to increase visibility for Sabah and Labuan. “We are confident that an e-commerce travel platform will enhance awareness and access,”…

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Feature film on elephant to raise awareness

Agatis: A Borneo Story (AABS), which is set to begin filming between August and September this year, has received support from the Ministry of Tourism, Culture and Environment. Minister Datuk Seri Christina Liew said support would come from the Sabah Wildlife Department, as the elephant is an endangered species. “It will be the first ever…

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The Sabah govt is committed to conservation efforts

Sabah has launched another conservation and biodiversity research initiative with the opening of the Langom Control Centre and Research Station at the Danum Valley Conservation Area. The initiative, driven by Yayasan Sabah in collaboration with the State Forestry Department, highlights the state’s continued push to safeguard its natural heritage. Chief Minister Datuk Seri Hajiji Noor…

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Tourism drives Sabah’s growth

Tourism remains the backbone of Sabah’s economy, generating over 380,000 jobs and contributing 15 per cent to the state’s GDP last year. In 2023 alone, the sector added RM13.1 billion to the economy. Chief Minister Datuk Seri Hajiji Noor said the real impact of tourism goes beyond numbers, touching lives and supporting families. He highlighted…

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Business events gain traction in Sabah

Business events (BE) in Sabah continued to surge due to strong support from all sectors. The Ministry of Tourism, Culture and Environment (KePKAS), together with the International Congress and Convention Association (ICCA), and local agencies—the Malaysia Convention & Exhibition Bureau (MyCEB) and the Malaysian Association of Convention and Exhibition Organisers and Suppliers (MACEOS)—have played a…

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Senior singing contest to promote Sabah

Fifty singers and about 50 supporters will take part in a senior solo singing contest, Voice in the Shadows – Our Concert, aimed at boosting tourism. “This small event can have a big impact,” said Main Organising Chairperson Datuk Eliza Goh, adding, music videos from the show showcasing Sabah attractions will be released nationwide and…

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