
Digital drive to push Sabah tourism
Tourism Malaysia (TM) Sabah is ramping up its digital marketing efforts to strengthen the state’s…
Sabah is set to host over 800 Indian leisure golfers next month, a result of successful efforts by the Sabah Tourism Board (STB) following a visit by Indian golfing experts in May. Datuk Joniston Bangkuai, Sabah’s Assistant Tourism, Culture, and Environment Minister, and STB chairman, expects an even larger turnout as golf enthusiasts bring their…
KOTA KINABALU: The Hong Kong International Musician Association expressed keenness to hold a music symposium in Sabah. Its chief executive officer Jye Lee mulled the idea to hold a Sabah Borneo International Music Festival that features competitions, forums and masterclasses, among others. Jye told this to Assistant Tourism, Culture, and Environment Minister Datuk Joniston Bangkuai…
KOTA KINABALU: The Malaysian Association of Tour and Travel Agents (MATTA) is once again organising the 1st MATTA Fair Sabah for year 2023 at Sabah International Convention Centre (SICC) here. This will be the biggest travel fair in Sabah which will be held for three consecutive days from May 19 to 21 May, said MATTA…
KOTA KINABALU: Nian gao or rice cake can be turned into an all year round product with innovative packaging instead of only make available during Chinese New Year. “In doing so, we can create job opportunities for the locals and income for our suppliers in Kudat,” said Tok Kelapa, Director Koh Kok Cheng who is…
KOTA KINABALU: The culinary of the various Chinese ethnicity in Sabah were showcased during the Chinese New Year celebration. Some 700 types of Chinese menus were dished out during the “Feast of Fortune” buffet brunch for 900 guests at Sabah International Convention Centre (SICC) here during the third day of Chinese New Year celebration on…
KINABALU: Kota Kinabalu has been lined up alongside other world famous cities as among the top 10 most trending destinations for 2023. According to Booking.com report, it said that Kota Kinabalu is among the ultimate travel hotspots for travellers this year. The online booking agency which is one the world largest among others mentioned that…
KOTA KINABALU: Sabah’s rural areas hold great promise as a birding hotspot, opening up new educational and economic possibilities for the local community. Assistant Minister of Tourism, Culture, and Environment Datuk Joniston Bangkuai said birdwatching is an excellent activity to integrate into the community-based tourism initiative that will attract new visitors to the countryside. He…
KOTA KINABALU/Dec 8: Since the Chinese visitors are not returning anytime soon, Sabah has decided to lure the Indian tourists which is now the fastest-growing outbound market. Assistant Tourism, Culture, and Environment Minister Datuk Joniston Bangkuai said the state’s tourism industry was overly dependent on Chinese visitors before the pandemic and that it must now…
KOTA KINABALU/8Dec: Sabah Tourism, Culture and Environment Minister (KePKAS) Datuk Jafry Ariffin paid a courtesy on newly appointed federal Tourism, Arts and Culture Minister (Motac) Datuk Seri Tiong King Sing at Putrajaya. During the meeting, various issues were discussed including the renewal of licences for tour buses and vehicles rental faced by operators in Sabah….
KOTA KINABALU: With Christmas just around the corner, once again the Urban Tamu at Riverson was made available for gift hunters. Various vendors offering variety of gifts for shoppers to choose from including a book seller where its author Anna Vivienne was also present to meet the buyers and to autograph the books. “This was…
KOTA KINABALU/9 Dec: The Malaysian Association of Tour and Travel Agents (Matta) Fair Sabah is different from others because it emphasizes more on promotions. Its Sabah and Labuan Chairman Lawrence Chin said the fair only allowed licensed agencies to participate and have always been a crowd puller for holiday packages. To further enhance visitors’ experience…
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A vibrant transformation is taking place on Gaya Island, where water villages are turning into tourism attractions through a community-driven effort. Assistant Tourism, Culture and Environment Minister Datuk Joniston Bangkuai praised the Meraki Daat Initiative, a non-governmental organisation, for actively engaging Gaya Island residents in reimagining their homes as potential community-based tourism destinations. This follows…
The Sabah Tourism Board (STB) is tapping into Royal Brunei Airlines’ (RBA) expanding network to boost arrivals to the state. Last year, RBA carried 46,275 passengers to Kota Kinabalu, accounting for a modest 2.43 per cent of total arrivals. RBA’s growing flight network covering Asean, North Asia, the Middle East, Oceania, the UK and beyond …
Sabah is gearing up for Visit Malaysia Year 2026 and Explore Sabah 2026/2027 by promoting authentic, inclusive, and sustainable tourism experiences. Tourism, Culture and Environment Minister Datuk Seri Christina Liew said the focus is on boosting community-based tourism (CBT) and adopting innovative strategies to benefit local communities. At the launch of the two-day (June 28-29)…
Tourism Malaysia (TM) Sabah is ramping up its digital marketing efforts to strengthen the state’s tourism recovery ahead of Visit Malaysia 2026. State Director Haryanty Abu Bakar said they are adopting digital and innovative strategies to increase visibility for Sabah and Labuan. “We are confident that an e-commerce travel platform will enhance awareness and access,”…
Agatis: A Borneo Story (AABS), which is set to begin filming between August and September this year, has received support from the Ministry of Tourism, Culture and Environment. Minister Datuk Seri Christina Liew said support would come from the Sabah Wildlife Department, as the elephant is an endangered species. “It will be the first ever…
Sabah has launched another conservation and biodiversity research initiative with the opening of the Langom Control Centre and Research Station at the Danum Valley Conservation Area. The initiative, driven by Yayasan Sabah in collaboration with the State Forestry Department, highlights the state’s continued push to safeguard its natural heritage. Chief Minister Datuk Seri Hajiji Noor…
Tourism remains the backbone of Sabah’s economy, generating over 380,000 jobs and contributing 15 per cent to the state’s GDP last year. In 2023 alone, the sector added RM13.1 billion to the economy. Chief Minister Datuk Seri Hajiji Noor said the real impact of tourism goes beyond numbers, touching lives and supporting families. He highlighted…
Business events (BE) in Sabah continued to surge due to strong support from all sectors. The Ministry of Tourism, Culture and Environment (KePKAS), together with the International Congress and Convention Association (ICCA), and local agencies—the Malaysia Convention & Exhibition Bureau (MyCEB) and the Malaysian Association of Convention and Exhibition Organisers and Suppliers (MACEOS)—have played a…
Manis and Candyman, a rescued pair of North Bornean gibbons, have made history with the birth of a male baby in captivity—the first ever recorded. The newborn, named Nabalu, was born at 5:20 am on May 8, 2025, at the Borneo Gibbon Rehabilitation Project (Borneo GReP) site in Kampung Kiau Bersatu, Kota Belud. The birth…
Fifty singers and about 50 supporters will take part in a senior solo singing contest, Voice in the Shadows – Our Concert, aimed at boosting tourism. “This small event can have a big impact,” said Main Organising Chairperson Datuk Eliza Goh, adding, music videos from the show showcasing Sabah attractions will be released nationwide and…